3deluxe

3deluxe transdisciplinary design
An interdisciplinary team of about 40 designers work for 3deluxe on creating flowing interfaces between design, architecture and pop culture. Five specialized departments develop their own design solutions in creative synergy. Integrated design concepts are being developed, covering all media, from product to corporate design, from interior to architecture. 3deluxe multi-layered projects receive worldwide recognition and have been awarded the most important design and architectural awards.

Facts
Management: Peter Seipp, Dieter Brell, Andreas & Stephan Lauhoff.
Areas of expertise: architecture, interior design, ship design, communications & graphic design,
interactive & motion design
Office: Wiesbaden
Representatives: Miami, Dubai

3deluxe architecture
The 3deluxe architecture department specializes in iconographic architecture and is run by Dieter Brell and Peter Seipp.

3deluxe architecture create sustainable architecture that communicates. Architecture that expresses themes and aesthetic visions. Architecture that conveys brand messages. Architecture that produces intense and inspiring experiences. Or, simply put, architecture this world more interesting and beautiful.

For more than 20 years 3deluxe sets groundbreaking impulses when it comes to design, and more recently their position in the architecture world. In an international context, 3deluxe’ organic shapes and complex multimedia productions have proven to be Numerous architectural projects were honored with awards as well as with great attention from press Examples include the corporate architecture ‘Leonardo Glass Cube’, the re-design of ‘Zeilgalerie’ in Frankfurt, the corporate headquarters ‘Kaffeepartner’ and the complete design of ‘Noor Island’ in Sharjah.

Expertise
Architecture & Interior Design
Ship design
Exhibition Design
Project related communication & PR

Business Activities
Corporate architecture
Office & administrative buildings
Exhibition architecture (temporary & permanent)
Medially directed architecture
Media façades
Museums
Theater
Thematic architecture
Private residences
Commercial buildings
Hotels
... and other inspiring building types.

Biography
Dieter Brell is a founding member of the interdisciplinary design office 3deluxe, which is among the most cutting-edge representatives of the German design avantgarde. For more than 15 years the Wiesbaden agency, which has offshoots in Miami, Dubai and Bangkok, has been breaking new ground in architecture, interior design and corporate design.

Its seemingly organic design language, complex multimedia installations, and iconic buildings have proven to be stylistically very influential even at the international level. As creative director, Dieter Brell is responsible for numerous renowned projects worldwide such as the D’fly store in New York, the architecture of the Leonardo Glass Cube, the Cocoon Club for techno icon Sven Väth, the Butterfly Pavilion in Dubai, award-winning restaurant designs for Michelin-starred chef Mario Lohninger, the V-Plaza urban development project in Lithuania, to name but a few. The visionary expertise of Dieter Brell and his design team has recently been in demand among cruise and super-yacht companies too; thus Brell, who originally qualified as an interior designer, has added yet another string of design expertise to his bow.

When he was still a student, Dieter Brell teamed up with the artist Leif Trenkler to set up design company Adieu New York, and by the mid-Nineties he was co-owner of Germany’s first chain of design hotels. Commissions for MTV in the late nineties led to his involvement with the 3deluxe team.

“My team and I work to make the world more beautiful. We aim to inspire and heighten people’s awareness, and we believe in the positive impact of modern design.” (Dieter Brell)