New Media Centre Baden-Baden: Future-Proof Working Environments for SWR

The media landscape is undergoing a transformation: television, radio and the internet are increasingly converging. To meet the challenges of digital transformation, Südwestrundfunk (SWR) has created a state-of-the-art, multimedia working environment with its new Media Centre in Baden-Baden. This forward-thinking building brings together online, television and radio under one roof, enabling collaborative working for around 400 employees within open, transparent spatial structures.

A spacious entrance area, modern editorial and office workspaces, along with a versatile conference and event area, create a welcoming atmosphere. The concept is complemented by a 24/7 zone featuring a Playout Centre (POC), Media Operations Centre (MOC), Service Operations Centre (SOC) and a multimedia studio. This area consolidates resources, resulting in greater efficiency and synergies. From the POC, the broadcasting operations for the linear television channels of Südwestrundfunk (SWR), Saarländischer Rundfunk, Hessischer Rundfunk, as well as the ARD education channel ARD alpha, are centrally managed.

In addition to well-conceived spatial and usage concepts, the building’s sustainability and energy efficiency were a key focus. The entire planning and material selection for the new build was based on the NBBW, the sustainability standard of the state of Baden-Württemberg. As a result, the Media Centre meets the highest energy efficiency requirements and achieves outstanding sustainability standards.

Innovative Indoor Climate through Modern Ceiling Systems

A key component of the high level of comfort and forward-looking spatial quality in the new Media Centre in Baden-Baden is the use of heated and chilled ceiling systems from the Lindner Group. These solutions combine functionality, design and energy efficiency, making a decisive contribution to a pleasant working environment.

The Plafotherm® DS 320 heated and chilled canopy ceiling features an elegant, delicate appearance and an efficient mix of radiant and convective heat. Especially in the canteen area, the radial, almost wave-like arrangement of the sails creates a dynamic and welcoming atmosphere. The large-format ceiling panels can be flexibly positioned in the space, are removable without tools, and allow for independent integration of lighting and technical equipment. Thanks to the combination of thermally active and passive areas, along with the acoustic effect of the panels, the indoor climate is sustainably improved.

Efficient Temperature Control with High Design Flexibility

For comprehensive, even climate control, the Plafotherm® GK HEKDA® gypsum board heated and chilled ceiling is used. This ceiling system impresses with its virtually seamless surface, available in both smooth and perforated versions. With an occupancy density of up to 100%, maximum cooling loads can be handled – a major advantage in heavily used areas and studios. Additionally, the flexible profile allows for varied shapes and stepped ceiling levels, meaning architectural features can be easily incorporated.

Targeted Air Cooling through Convection

In addition to the heated and chilled ceilings, the Plafotherm® KN convection elements with expanded metal surfaces ensure effective, targeted air cooling. Thanks to their modular construction, they can be used either independently or in combination with other ceiling systems without compromising performance. The open design also offers a wide range of aesthetic options to enhance the modern interior concept.

To complete the spatial concept, the LMD-St 214 expanded metal ceiling with open joints was installed. This system is notable for its wide variety of mesh types and sizes and, with its Cradle to Cradle Certified® Gold certificate, makes a significant contribution to the building’s high sustainability credentials.

Thanks to the close collaboration of all project partners, the Media Centre was completed on schedule and to the highest quality standards. The building stands as a benchmark for a modern, sustainable and multimedia working environment in public broadcasting, providing optimal conditions for the digital transformation.

Architect

Wurm + Wurm Architekten

Design Team

Lindner SE | Decke

Property Owner/Client

Südwestrundfunk