Indesign: The Event

Indesign: The Event has been held annually in design centres across the Asia Pacific for over a decade. In every city, Indesign: The Event is distinguished by a coming together of boutique commercial design houses, international and regional, and leading creative figures from the architecture and design industry. Formerly named ‘Saturday in Design’, the event was first held in Sydney in 2003, founded by Indesign Media Asia Pacific, architecture and design media company, publishers of Indesign, Habitus and DQ magazines, amongst others.

It was inspired by the idea that a design event should itself be highly designed – immersive, curated and experiential. This led to Indesign’s unique non-traditional format, eschewing the regimented tradeshow hall to unite multiple locations across the design precincts of a city. Showrooms and pop-up spaces are able to entertain people in the full spotlight of their own space, which is transformed for the event by conceptual installations (part of our ongoing collaboration series The Project), as well as hosting topical industry seminars, international guests, workshops, demonstrations and entertainment.