ALPES-INOX

Alpes-Inox has existed for 70 years. This means that the market, and two generations of people, have recognized and still appreciate the value of its products. This value is the result of the passion and the design talent of Nico Moretto, entrepreneur, designer and founder of the company, that now is managed by his sons Aldo and Bruno. A talent recognized first by the customers, and later by the critics, whose approval took the form, in 1998, of the prestigious “Compasso d’Oro” award of the Association of Italian Designers (ADI) for the flip-up hob, along with an honorable mention for the electronic exhaust system. Alpes-Inox products are instantly recognizable, because their design exists outside of passing trends and fashions. This design has evolved over the years, but it has never changed direction in pursuit of ephemeral commercial success. The only “vogue” that interests Alpes-Inox is one based on functional quality and safety. This can be seen in the carefully designed details and rounded forms, for easy use and cleaning.

«The only serious evolution of the aesthetic question is in the direction of ethics; I am thinking of ergonomics, safety for adults and children, energy savings, eco-compatibility. We’re not interested in “novelty for its own sake”. We proceed in a logical manner, continuing to perfect what already works. We shouldn’t forget that a kitchen is a durable asset, to be replaced only two or three times during the entire lifetime of a home or a person. So, there is no reason to do things hastily».
These are words that start at the surface, and move toward the most profound aspects of design.