MPREIS SUPERMARKET

The Austrian supermarket chain MPreis is known for its pioneering and visionary role in the distribution of carefully selected food products. Founded in Innsbruck in 1920 and still today a family business, the company currently has about 260 stores mainly in Tyrol, but also in the area of Salzburg, Carinthia and South Tyrol. Having overcome the traditional strategy of brand = uniform image, each store is unique because it is the result of a relationship with the surrounding landscape and the views of the customers. The result of collaborations with different architects who are given ample creative freedom, the stores do not implement a generic format but rather experiment with cutting edge solutions both in aesthetics and environmental impact: a high level of architectural quality that has earned MPreis prestigious awards and international recognition. The company's values are also reflected in its social responsibility, contributing considerably to the region's sustainable economy. Refin was chosen to furnish some of the newest retail outlets thanks to collections that offer a wide range of materials and formats: sophisticated surfaces with unique effects, nuances and graphics that can easily fit into innovative interiors so diverse in style while still retaining the high performance of porcelain stoneware. Collections: Wide, Blue Emotion, Baita, Frame.

Stöger + Zelger Architekten/Ventira Architekten/Arch. Silvia Boday/Magenbitter & Konturgut Architekten