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Direct-to-consumer outerwear brand THE ARRIVALS opens a series of concept pop-up stores this fall. The New York City based brand launches a main 3000 sq ft location in their native city with satellites in Los Angeles and San Francisco. Spatial design by design studio Bower and interior designer Lotte van Velzen.
The spaces represent a futuristic collision of contrasts, where mountain meets street with winks to space odyssey, each space is one-of-a-kind, yet connected as a series. Custom Arch Floor Mirrors from Bower’s collection sit alongside mirrored acrylic display boxes, while cylinder seating fashioned in the same material as the area carpets warm up the concrete floors. Brushed stainless steel, formed aluminum panels, and shades of grey serve as a sleek contrast to the volcanic Arizona lava nuggets and rock boulders sprinkled throughout the space.
Bower and van Velzen chose three trademark colors from the brand’s latest AW17 collection to accent each location. For New York City: the brand’s newest limited-edition color Mars, a blush, dusty-nude hue inspired by the mineral tones of the planet. For Los Angeles: Crimson, a deep rust tone like the shade of red the moon takes during a total lunar eclipse. For San Francisco: Petrol, an oil slick deep green neutral.
“When designing the concept for the three stores, we wanted to create a minimal, somewhat alien environment in which the materials, finishes and color palette created a sharp contrast within the space, while remaining cohesive. The volcanic lava rocks, seemingly from another planet, mixed with the slick reflective surfaces of the mirrors and display pieces that resemble a liquid form, are a good example of this.”
THE ARRIVALS three pop-up stores will opened to the public in October 2017 in New York City’s SoHo, Los Angeles’ Melrose, and San Francisco’s Mission District.
Design Team:
Lotte van Velzen
Bower Studios
