Case Study – Newworks. Show the full collection de Architonic Digital Studio

Fotógrafo: © Architonic Digital Studio

Newworks offers its excellent collection of chairs in a vast range of some of the worlds’ most beautiful upholstery fabrics. But Newworks was showing only a few of these versions online.

We were asked to expand the online collection by creating photos (via 3D modelling and rendering) of the chairs in all upholstery versions. We digitised a selection of fabrics, such as Kvadrat’s Haakon, Hallingdal and Remix, to a very detailed level, presenting the material structure, softness and detailing in the weave. The result is an ultra photo realistic presentation of the full collection, with zoomed-in photos of the fabric detail.

Photos that nearly give the feeling that you can touch the fabric. Photos that sell.

Architonic Digital Studio

Fotógrafo: © Architonic Digital Studio