Architonic Special Newsletter

London Design Festival 2012

Dear Readers

On your marks… London’s 2012 design Olympics kicks off

If it’s September, it must be the London Design Festival.

In ten short years, this innovative programme of creativity-focused events, exhibitions and talks, held in one of the world’s major creative hubs, has become a firm fixture in the international design calendar.

Take your pick from a week’s worth of design happenings across the British capital.

In this special LDF issue of the Architonic Newsletter, you’ll find details on:

* Super Brands London: a rare chance to see a selection of the best international brands in one place beyond the Milan Furniture Fair
* 100% Design: the long-running design fair is back, re-energised, under new direction
* designjunction: the must-visit design destination brings over 100 world-class brands together in remarkable venue
* Tent London: over 200 international exhibitors in furniture, lighting, ceramics, textiles, materials and accessories gather show at the cutting-edge big top

After this summer’s top-class Olympian performances, it’s time to hit London to see some design muscle being flexed. 

Go get inspired!


Your Architonic Team

Zurich | Milan | Barcelona | Berlin | Cologne | Copenhagen | Stockholm | London

Don’t miss: The Icon Awards

Icon magazine will be launching the inaugural Icon Awards at this year’s London Design Festival.

The Icon Awards will celebrate the very best in architecture and design from Britain and across the world and promises to be one of the most prestigious prizes in the design calendar.

Icon of the year:
Icon invite you to choose a winner, visit Icon at 100% Design to take part in the live voting and have your say.
Can’t wait that long? Head over to the website and vote now!

Also, be sure to pick up your copy of the Icon Design Trail at the festival, or download the free App now!


Super Brands London

Super Brands London will be opening its doors once again and this year, the show will be hosted at the famous Old Truman Brewery in London’s buzzing East End.

The show will offer visitors the rare opportunity outside of the Milan Furniture Fair to see a compelling edit of the best international design brands such as, among others, Allermuir, Erba Italia, Freshwest, Front London, Ginger & Jagger, Ivanka, Jacuzzi UK, Källemo, Karboxx, Kubikoff, Ligne Roset, Limted Edition, Lowinfo, Mal, Mosa, Munna, Ngispen, Prooff, Republic of Fritz Hansen™, RS Barcelona, Sé, Surface View, Van Rossum and Zuzunaga with Teixidors.

Blankets by Zuzunaga and Texidors at Super Brands London

Additionally, Materials Council – the Architonic affiliated company – will be launching at Super Brands and marking the event with its inaugural materials exhibition, Whiter than White.

Last, but by no means least, Super Brands London will host a series of engaging talks - Super Talks - with an array of prominent designers, critics, thinkers and manufacturers including Will Alsop, Richard Hutton, Jurgen Bey, Pavlo Schtakleff & more, as well as trend talks and tours from Global Color Research. The talks will be free to attend but an advance booking is highly recommended.


100% Design

In its 18th year, 100% Design is the commercial cornerstone of the annual London Design Festival. It covers 4 main exhibition areas, plus a section for new talent, designers from other countries, and a full seminar schedule. Among more than 300 exhibitors, the visitors will be able to see the latest collections of, among many; Vitra, Knoll, Casala, Magis, Lammhults, Mafi, Okamura, Gira, Kinnarps and Dare Studio while the highlights of this year’s edition of 100% Design include:

100% Interiors which will focus on the latest trends in furniture, lighting, wall coverings. A must-visit for anyone interested in the latest news in interior design.
100% Office, the first show dedicated to office and workspace design staged as part of the London Design Festival.

100% Kitchens and Bathrooms, also on schedule for the first time, it will focus on the very latest products, materials and trends presented by the leading brands.

100% Eco Design and Build will showcase leading products and concepts, while defining the way in which 100% Design addresses issues affecting residential and commercial build and re-development projects.

Emerging Brands - 100% Design strengthens its commitment to international young designers by creating a dedicated area called Emerging Brands at this year’s event. See the conflicting wallpaper designs of Kirath Ghundoo (surface designer), multi-disciplined industrial designer Arthur Analts creates ‘wow’ shelving, graduate and environmentally intelligent furniture designer Julio Thomas with his range of product manufactured from cardboard tubes and many more…

Future Living - Showcasing leading design, technology and innovation, 100% Future Living will be the theme connecting each of the above four show sections.
International Pavilions - Groups of designers from France, Austria, Czech Republic, China, Chile, Argentina, Hungary, South Korea and Italy will be welcomed at the 100% Design international pavilion to display their designs and share their philosophies on a global platform. 

Seminars - The Seminar Programme at 100% Design 2012, is presented as a distinctive and high profile event schedule within the show and the wider London Design Festival. The Programme is the show’s most ambitious to date, combining high-level, global content with the creative issues of today. 100% Design has partnered with leading designers, trend forecasters, brand strategists, architects, journalists and organisations, to deliver a diverse and exciting mix of sessions across each of the four days of the show.


designjunction instantly made a name for itself when it debuted at last year’s Festival with a select showcase of UK and international design brands. This year, the organisers have significantly upped their ambitions by taking on the voluminous old 1960s Royal Mail sorting office as their venue. Spread over three floors and 10,000 sqm, the space offers an industrial backdrop against which a strong line-up of design brands, small labels, creative enterprises, pop-up shops, large-scale installations, temporary restaurants, bars and cafes, working flash factories, live entertainment and seminars are housed.

Over 100 furniture and lighting brands are showing new designs, including Fritz Hansen, Artek, Bocci, Gubi, Modus, E15 and Very Good & Proper. Last year’s Tramshed event is welcomed into designjunction this year, a major component of which includes the De La Espada family of designers. Fans of vintage design classics and modern collectables can take their pick from 20 leading mid-century dealers and contemporary designers, hosted by Midcentury Modern. Other design items can be purchased from a variety of shops set up in a dedicated retail area.

A series of interactive Flash Factories are demonstrating some industrial and handmade production processes such as the wood-bending machine used to craft the classic 214 chair by Thonet. One-off design items by leading designers are also available to buy, raising money for cancer support charity Maggie’s. Also, free talks, seminars and film screenings take place through the day, including the popular PechaKucha night on 21st September. 

Tent London

Copper 58 by Strek Collective for 100% Norway in Dray Walk Gallery, Tent London

Tent London have been producing an ever-evolving design show for six years now, and with the show content changing by 50% each year, it always remains ahead of the curve. This year sees Tent’s amazing reach bring together more than 200 international exhibitors from over 26 countries. Established independents and ‘new finds’ will show the very latest in contemporary interior products alongside a series of 3 large-scale installations by international architects & artists. Additionally, there will be Country Pavilion presentations from Hungary, Norway, Taiwan, Japan and The Netherlands and a new exhibition, The Craft Market of progressive contemporary craft. Trade visitors can attend for free by registering online before 14 September.

Copyright © 2012 Architonic AG, All rights reserved.

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