Flexform

Quality, comfort, sobriety and elegance: four values that brought FLEXFORM in the best worldwide furniture shops.

Founded in 1959 and developed through a decades-long family tradition, FLEXFORM is now one of the most internationally known companies and one of the most qualified in the production of sofas, armchairs and complements' high-end furniture.

Over the last thirty years the company –located in Meda, in the Brianza district - has given rise to an extensive range of products that have taken their place in the history of Italian design for their quality, elegance and comfort.

There is a strong synergy between production and design, FLEXFORM has successfully stimulated creative interaction with successive generation of designers: from Cini Boeri to Joe Colombo, from Sergio Asti to Rodolfo Bonetto, from Asnago Vender to Paolo Nava. Nowadays the whole FLEXFORM’s collection is coordinated by the architect Antonio Citterio, with his lucid and inventive style. He has also written FLEXFORM’s history designing some of the bestsellers like the Infinity bookshelves system and the Groundpiece sofa system.

In 2001 FLEXFORM have introduced a new brand: Flexform MOOD, a complete collection for home, characterized by an international and sophisticated classical taste, it develops and modernizes a style between decò and retro. John Hutton, Carlo Colombo, and Roberto Lazzeroni are the designers of this line of products.

FLEXFORM are on the worldwide market with an export turnover of 80%. The company is engaged in the extension of an important distribution plan and it aims to obtain special collaborations with well-selected partner. It counts on 100 shop-in-shop and 25 flagship stores (Amsterdam, Auckland, Beirut, Belo Horizonte, Busan, Chengdu, Como, Genova, Kuala Lumpur, Londra, Meda, Melbourne, Mexico City, Milano, New York, Pechino, San Francisco, San Paolo, Seoul, Shanghai, Shenzhen, Sydney, Tokyo, Torino).

FLEXFORM AN IDENTITY OF VALUE

When a company reaches the point in which it produces “classics”, it must stop and reflect upon the VALUES that it has pursued and, even more importantly, put into practice and developed with commitment, courage and determination. In fact, through these precise VALUES, it has become a distinguished brand of long-standing tradition.

Everyone knows what is good. But not all practice it.

For over fifty years, FLEXFORM has pursued a philosophy based upon several values that are clearly evident in its products and corporate image.

. DESIGN COHERENCE, which quells a fascination for fads that may be immediately popular but quickly fade into oblivion. Another is the struggle to maintain coherence as entrepreneurs when the market goes haywire, collapses, and darkens, and fear fuels that all too human desire for immediate, effortless results.

. PERSEVERANCE in pursuing a corporate policy leaning more towards reformism than revolution, rarely inclined towards excess, and strongly oriented towards a precise, slow, reflective path. This strategy has allowed the company to create a succession of valid, complete products reflecting the reassuring stability of people with their feet firmly planted upon the ground, who go ahead in life, one step at a time, never rushing or losing their way.

. DISCRETION, a value that epitomizes understatement, can be attributed to the collections distinguished for their subtle beauty, disarming simplicity, and understated refinement, which clearly reflect the concept that less is definitely more where ELEGANCE is concerned. Never excessive or extravagant, these products are proof of the persuasive strength of silence and the fact that when a person raises his voice, it is often a sign of weakness.

. LOYALTY, first and foremost to oneself and to the corporate image. The beauty of a story depends upon how it is told. A good product that is inadequately promoted risks appearing bad. Through its black and white chiaroscuro images depicting sofas brought to life through the expressive charisma of men and women photographed in strongly symbolic architectural contexts devoid of everything except emotions, FLEXFORM became the first company to invent its own unique, original and coherent narrative style that has existed for over three decades.

. SERIOUSNESS of a promise: the promise of a product of QUALITY. Thus, even a chair can help improve the quality of life.

Years ago, the enlightened customers of this company had the foresight to realize that two persons, in particular, were the possible “authors” of the corporate history: Antonio Citterio, the mastermind behind the structure of the various collections and projects, and Natalia Corbetta, the Art Director of the corporate image and head of the graphics project.

Est modus in rebus. FLEXFORM can say it has found its own, also through their contribution.