Warli is an Italian company founded in 1998 from an idea by the designer Paolo Zani: to produce contemporary design rugs using manufacturing processes carried out strictly by hand in countries with an ancient textile tradition. Today, Warli's creations, developed in its Milan-based "laboratory of ideas," range from indoor to outdoor furnishings and accessories. Their design remains true to the brand's original values: quality materials, meticulous craftsmanship, and a consistent style. This distinctive elegance emerges from simplicity and harmony. Warli targets individuals who value products with multiple layers of worth—style, durability, adaptability, sustainability, and customization. They are people who appreciate standing out through their informed choices. Like Warli, they are true "design weavers," who love to "weave" their daily lives with elegance and subtle understatement.