The iconic brand of the nineties of the twentieth century, the years of sobriety and rigor of forms/functions, the ultimate expression of a certain pragmatic and unattainable design idea; in pursuit of the perfect, non-obsolete, non-flashy, coherent and international object. Evergreen objects and collections, signed by great masters (Hollein, Mendini) and newcomers who then became the references in terms of style (Wettstein, Starck, Baroli), giving life to a classical-contemporary universe that now has found its vitality, production, communication and commercial strength. The Red Rooster, Baleri Italia’s trademark, stands for our cheerful and optimistic approach.