During SUPERDESIGN SHOW 2019, Giulio Cappellini presents his new project SUPERHOTEL

An International and yet deeply Italian hotel. A restaurant with different areas describes the world's cuisines, whereas various types of suites, a large lounge and a gym complete the project.
Technology and products intersect one another in a totally natural and contemporary way.
A design hotel where you can feel at home anywhere in the world, under the name of diversity with a completely different vision to the uniformity the of hotels of any category.
A hotel where everyone can feel at ease, whatever their nationality, profession or aptitude may be. You may sleep in the essential room or in the high-tech one or in the one full of contemporary art works. You can eat on the minimal table, on the artist new-baroque one or on the spectacular one by the star designer or even on a precious antique one, according to the mood.

This is the concept of SUPERHOTEL as explained by art director Giulio Cappellini who once more moves with an ad-hoc project inside research mixing it with elegance and his ability to anticipate trends. To create the ideal and customised hotel are the top names of Italian design, both brands and architects that sign the best production, artisans and artists of the same level.

The following contribute to SUPERHOTEL: Boffi, Cappellini, CC-Tapis, Caimi Brevetti, De Padova, Driade, Fazzini, Flaminia, Gobbetto, Icone Luce, MDF Italia, Megius, Poltrona Frau, Sicis, Technogym. Con Ronan & Erwan Bouroullec, Antonio Citterio, Tom Dixon, Gillo Dorfles, Shiro Kuramata, Piero Lissoni, Vico Magistretti, Jean-Marie Massaud, Alessandro Mendini, Jasper Morrison, Paola Navone, Nendo, Neri & Hu, Patrick Norguet, Fabio Novembre, Gio Ponti, Philippe Starck, Patricia Urquiola, Marcel Wanders, Norbert Wangen and others...


13.000 sq.m exhibiting space, 100.000 visitors and over 2.000 registered journalists just in 2018, theme projects, museum-like installations, national pavilions, solo or group exhibitions, large consolidated companies but also young innovative companies, start-ups, independent artists.
All of this at SUPERSTUDIO, the iconic location of design in Milan, pioneer of the Fuorisalone phenomenon in the district, the most sought-after and visited the location of the Tortona District since 2000.
With the SUPERDESIGN SHOW project, following the original format “less fair, more museum” Superstudio continues its mission towards quality, excellence and research.

The forthcoming edition of the project by Gisella Borioli with the art director Giulio Cappellini follows the usual mission ONLY THE BEST with particular attention to the theme of INNOVATION&TRADITION.

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