Switched on: digital-first retail spaces

More than just a few days each February, ISE – reflecting its thematic focus – is itself integrated into the complete year-long industry calendar. The fair’s organisers, Industry Systems Events, regularly develop and deliver B2B events for the professional AV and electronic-systems industry.

Their recent round-table event at premium furniture brand Vitra’s London showroom – where a number of top-flight opinion-formers from the fields of architecture, design and retail were invited to talk shop by discussing the impact of digital on retail spaces – articulated just how critical new technology has become in ensuring the continued relevance of traditional physical stores. As sales continue to migrate online, shops are increasingly becoming marketing channels, places to experience brands through clever, content-filled storytelling, delivered via fully integrated AV and other digital systems.

Anyone planning a retail space without first devising a digital strategy is, in effect, adopting a high-risk strategy. Not to consider a store’s technological architecture alongside the analogue architecture of bricks and mortar is to miss a trick – and potentially to miss out on acquiring new customers and cultivating brand loyalty.

Find out how to leverage innovative, integrated digital systems to engage customers by attending the Digital Signage Summit at this year’s ISE in Amsterdam.

You’ll be treated to a “fireside chat” with John Melillo, President Digital Media Group – Diversified, and a “State of the Industry” keynote from invidis consulting’s Florian Rotberg and Dirk Huelsermann, Managing Partner at Stratacache Capital.

© Architonic

Integrated Systems Europe 2018
6–9 February
RAI Amsterdam
Netherlands