What does sustainability mean and how can it be achieved? Four leading expert-thinkers and practitioners cut through the greenwashing.

How do we design, produce and consume sustainably? How can sustainability be promoted in building projects, and how do we measure its success? What does it mean to build sustainable cities? And what's the one biggest shift the industry needs to make?

Cutting through the greenwashing this week with their expert responses to these and other fundamental, but pressing, questions are architecture and design heavyweights Kim Nielsen from 3XN Architects, Andrea Rossi of Mario Cucinella Architects, fuseproject's Yves Béhar, and Richard Hutten from his eponymous design studio.

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