Rather than being a business marketplace for dealers, the 100%Design, concise exhibition of interiors has positioned itself as a rich source of inspiration for architects and interior designers.
100% Design London
100% Design London×
100%Design London has never been a trade fair in the classical sense. Rather than being a business marketplace for dealers, the concise exhibition of interiors has positioned itself as a rich source of inspiration for architects and interior designers. Besides the harsh situation on the market, this is another possible reason for the absence of some well-known British manufacturers, for which powerful brand presentation is more important. Despite all this, 100%Design stuck to its holistic approach and once again presented a convincing preselection of premium manufacturers.
'Hush' chair by naughtone
'Hush' chair by naughtone×
'Spin lamp' by Tomoko Azumi for Mark
'Spin lamp' by Tomoko Azumi for Mark×
Textiles by Angharad McLaren at 100%Futures
Textiles by Angharad McLaren at 100%Futures×
'Zeffirelli Chair' by Ochre
'Zeffirelli Chair' by Ochre×
'Timber' chair by deadgood at the 100%Design
'Timber' chair by deadgood at the 100%Design×
Tom Dixon exhibited at his new studio at the beautiful Portobello Dock in North London. In the same complex an empty office building and a neoclassicist mansion were provided for further manufacturers and young designers.
'Offcut' stool by Tom Dixon
'Offcut' stool by Tom Dixon×
Traditionally crafted furniture by Simon Hasan at the Portobello Dock
Traditionally crafted furniture by Simon Hasan at the Portobello Dock×
'Trift' by Judith Seng at the Portobello Dock
'Trift' by Judith Seng at the Portobello Dock×
Established & Sons who had also decided to not attend at Earls Court, presented themselves at their new premises instead. Their showroom and studio look absolutely unimpressive from the outside, but turn out to be really imposing once you have entered the building.
New Showroom of Established & Sons
New Showroom of Established & Sons×
Also Modus exhibited in the city center, a high back rest version of the 'Cocoon' armchair
Also Modus exhibited in the city center, a high back rest version of the 'Cocoon' armchair×
'Nest' by Autoban
'Nest' by Autoban×
'Tou' Chair by De La Espada, presented at a showroom in Shoreditch
'Tou' Chair by De La Espada, presented at a showroom in Shoreditch×
The independent exhibitions many manufacturers decided to have – and this is not only a London Phenomenon – are certainly more appealing than a fair booth and, considering the economic situation, it is easily understood that the companies want to cut down on expensive fair presences. From the visitors' view though, among them many dealers, architects and press, who have travelled specifically to attend the happening, decentralisation is a huge handicap because you have spend a huge amount of your time in taxis and public transport. Therewith the principal of a fair, namely to bring together the most important players of a branch at one site, sadly lapses.
Table lamp by Hallgeir Homstvedt at 'Norwegian Prototypes'
Table lamp by Hallgeir Homstvedt at 'Norwegian Prototypes'×
As usual, many young designers exhibited at hired salesrooms around busy Brick Lane, or centralised at the Trueman Brewery as a part of Tent. The exhibition 'Norwegian Prototypes' by a bunch of young Norwegian designers, was a true highlight.
'Keel' stool by Oscar Narud at 'Norwegian Prototypes'
'Keel' stool by Oscar Narud at 'Norwegian Prototypes'×
'Bench' by StokkeAustad at 'Norwegian Prototypes'
'Bench' by StokkeAustad at 'Norwegian Prototypes'×