Design grandee Alfredo Häberli argues at his DAAily bar Live Talk for the importance of physical, tactile experiences at design fairs and events, such as Milan Design Week.

Alfredo Häberli used his Live Talk at the DAAily bar during Milan Design Week to, among other things, explain the importance of analogue experiences and the human connections to be found in showrooms and at events like the Salone del Mobile and Fuorisalone. ‘It’s not easy to communicate a sofa in a digital way,’ explained the designer. ‘It’s like a piece of art, a sculpture. You need to walk around it.’

© Architonic

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