Leading audio brands are looking forward to participating in ISE’s groundbreaking new immersive audio showcase, ISE Sound Xperience, which will make its debut in Barcelona in February.

Exhibitors look ahead to ISE Sound Xperience

In recognition of the growing importance of Next Generation Audio and experience-driven sound across pro AV, ISE has partnered with the Eventos Filmax Cinema Gran Via complex to deliver the Sound Xperience concept. Located a few hundred metres away from Hall 5 at Fira de Barcelona, the cinema will host 12 uniquely configured audio spaces allowing companies to present a realistic representation of their latest technologies.

Among the participating companies is UK-based professional loudspeaker system manufacturer Martin Audio. Director of Marketing James King confirms that involvement with Sound Xperience marks the realisation of a long-term ambition: "For the last five years we have always tried to team an exhibition stand with a demo room, and it was critical to ISE’s ongoing success that this was possible for Barcelona. We have introduced stellar new product in the last year, like our constant curvature array TORUS, so we are looking forward to getting the product in front of more people.”

Based in France, leading sound reinforcement company L-Acoustics will also be among the featured brands at Sound Xperience. Jacob Barfoed, director of sales EMEA, comments: “We’re pleased that ISE worked with the audio manufacturers to identify a space for demonstrations, which are so crucial to a successful trade show experience”. Considering the nature of the venue, Barfoed adds that “it’s a novel space for sound demos at a trade show! But L-Acoustics certainly knows how to create excellent sound in any kind of space, so this is just an invitation to creativity for our teams.”

Also taking part in ISE Sound Xperience will be Canada-based Adamson Systems Engineering, whose loudspeakers have been a global mainstay of music venues and live tours for more than three decades.

Features and Events

Catalan Pavilion and Open Innovation Challenge
Presented by ACCIÓ, the Catalan Pavilion will showcase 30 of the region’s leading companies making waves internationally with their products and services. Plus, the Open Challenge, organised by ACCIO, brings together buyers and sellers looking for solutions. It’s a countrywide matchmaking initiative aimed at catalysing business development. ACCIÓ and Enterprise Europe Network have teamed up to launch this hybrid matchmaking event which takes place in their Pavilion on Booth 4A150. Catalan corporations looking for new technologies and solutions partners to help solve various challenges taking part include: Sabadell City Council; Corporació Catalana de Mitjans Audiovisuals; Cellnex; FilmIn; Vidneo; Mediapro; and Roca Sanitarios.

Women In Live Music (WILM) is hosting a lounge in Hall 7 at ISE 2022. WILM is a European platform for women working with live events. Among the people who work various roles backstage, less than 5% are women or from other minorities. The WILM community motivates and inspires the few women in the industry, it helps the live event industry to find a more diverse crew and the group organises events and workshops for its members to increase their skills and opportunities to succeed.

At ISE 2022, the WILM Lounge makes its debut in Hall 7, providing a place to meet up, network and inspire in a ‘safe space’ where they can hang out and connect with other women. There will also be discussion sessions covering a wide range of topics.

AV Career Day returns to ISE 2022, this year taking place on Wednesday 2 February. Supported by AVIXA, CEDIA and ISE, this initiative is designed to showcase career opportunities throughout the AV industry and ensure that the next generation of AV professionals has the skills to meet the challenges of the future. A select group of technology students from universities and technical colleges across Europe will enjoy a hosted visit.

Integrated Systems Europe, ISE 2022, will take place at the Fira de Barcelona Gran Vía on 1-4 February 2022. The ISE Conference programme runs from Monday 31 January through to Friday 4 February. ISE is also working closely with the city of Barcelona, the Catalan government, and Spanish authorities. There will be some very enjoyable social events and features designed to showcase ISE’s new home in Barcelona. More details to be revealed!

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