Ritzwell's welcoming new flagship store, Shop & Atelier, invites customers to experience how the well-crafted furniture is made, with wood-working and upholstery techniques on show.

In Tokyo’s Aoyama neighborhood, Ritzwell’s new flagship invites visitors inside to explore craft

New Omotesando Shop & Atelier – a flagship space for Ritzwell | News

In Tokyo’s Aoyama neighborhood, Ritzwell’s new flagship invites visitors inside to explore craft

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On the occasion of Ritzwell’s 30th anniversary in 2022, the Japanese furniture designer and manufacturer celebrated the opening of a new flagship store in Tokyo’s fashion and design hub Aoyama, close to Tadao Ando’s Omotesando Hills and the Aoyama urban forest. Uniquely, it offers clients the chance to meet Ritzwell’s craftspeople and experience furniture being expertly crafted firsthand.

  • LIGHT FIELD | 3-Seater Sofa

    LIGHT FIELD | 3-Seater Sofa

    Ritzwell

  • MO BRIDGE | Bench (S)

    MO BRIDGE | Bench (S)

    Ritzwell

The interior features a welcoming living room where guests can relax, and an open atelier where craft demonstrations take place

New Omotesando Shop & Atelier – a flagship space for Ritzwell | News

The interior features a welcoming living room where guests can relax, and an open atelier where craft demonstrations take place

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At the Atelier, visitors can watch live demonstrations by Ritzwell’s craftspeople, gaining a deeper insight into the refined processes behind each piece of furniture. For example, an upholstery demonstration for the generous, high-cushioned Beatrix High-Back Easy Chair reveals how the shell, fabric and leather are carefully combined by hand – resulting in a supremely comfortable and ergonomic seat. Wood-working techniques are demonstrated with the MO Bridge small desk made of walnut, oak and leather, which is smoothly crafted, yet also very functional for home working.

  • BEATRIX | Ottoman

    BEATRIX | Ottoman

    Ritzwell

  • BEATRIX | High-Back Easy Chair

    BEATRIX | High-Back Easy Chair

    Ritzwell

Pictured above: the Beatrix High-Back Easy chair. And below: the MO Bridge Small desk and the Claude chair

New Omotesando Shop & Atelier – a flagship space for Ritzwell | News

Pictured above: the Beatrix High-Back Easy chair. And below: the MO Bridge Small desk and the Claude chair

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  • MO BRIDGE | Small Desk

    MO BRIDGE | Small Desk

    Ritzwell

  • CLAUDE | Chair

    CLAUDE | Chair

    Ritzwell

Through the welcoming setting of the Shop & Atelier, Ritzwell wanted to open up a dialogue with its customers. Humans are at the heart of every product – from the hands that create each piece and imbue it with a soulful quality, to how the furniture ‘inhabits’ space like another member of the family, and the feeling of comfort experienced by the user.

Photos © Yuki Yamaguchi

© Architonic

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