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    Material Tendencies: Odosdesign

Material Tendencies: Odosdesign

Founded in 2005 by Luis Calabuig, María Mengual and Ana Segovia, the comprehensive design agency Odosdesign focuses on product design and visual strategy.

Architonic

By Architonic

May 3, 2016 | 10:00 pm CUT

María Mengual, Luis Calabuig and Ana Segovia, © Odosdesign

María Mengual, Luis Calabuig and Ana Segovia, © Odosdesign

With a background in industrial design, the Design Trio’s mission is not only to develop long-lasting design, but also to help communicating products – from the initial concept to product development and art direction. Architonic recently met up with the team in Milan at Salone del Mobile.
Odosdesign: Many furniture brands are not yet aware of the importance of good photographic styling and visual communication. Both online and offline, a bad presentation can lower the quality of the product. We help creating an imagery and a common identity for the brand, or a product. Knowing how to design products helps us knowing how to communicate them.
Basic Chair for GANDIABLASCO, © Odosdesign

Basic Chair for GANDIABLASCO, © Odosdesign

A few questions to you from the perspective of an industrial designer…
What role does material play for you in the design process?
We understand product design as a fusion of tradition and renewal, and in an experimental approach in the use of materials and techniques. There are some projects where the material is the soul, for example when we work with ceramics. Sometimes material is the consequence of a design process, as there might be only one material that resolves a technical issue when industrializing a product. When we designed the Ensombra parasol for Gandia Blasco, for example, we had to find the right material for the slats, suitable for outdoors, that does not flex too much. Finally we opted for a phenolic plywood.
Bali Parasol for GANDIABLASCO, © Odosdesign

Bali Parasol for GANDIABLASCO, © Odosdesign

Have you identified certain trends in materials?
It seems that people appreciate natural materials like stones, marble, or raw wood. But trends change very fast (colours, materials, textures) and Design should be timeless and durable. In regards of technical developments within the design industry, for sure the Internet of things will be the centre of new products, and materials will become smart materials, with more functionality.
Pillows appetite for VICCARBE, © Odosdesign

Pillows appetite for VICCARBE, © Odosdesign

If you had to confine yourself to a single material for the next three years, which one would you choose and why?
We work a lot with wood and iron. But if we had to pick one, it would be Textiles, for its versatility between fashion and technology. We enjoy graphic works, drawings, patterns, mixing colours and fashion, and textiles would be a great material to combine these different art mediums. Also glass would be an interesting material to explore further.
Ensombra Parasol for GANDIABLASCO, © Odosdesign

Ensombra Parasol for GANDIABLASCO, © Odosdesign

Kairos Headboards for ARLEX, © Odosdesign

Kairos Headboards for ARLEX, © Odosdesign

Lunch Sideboard for VIVE, © Odosdesign

Lunch Sideboard for VIVE, © Odosdesign

Mai Tai Tea Trolley for PUNT, © Odosdesign

Mai Tai Tea Trolley for PUNT, © Odosdesign

Moon Side Table for ARLEX, © Odosdesign

Moon Side Table for ARLEX, © Odosdesign

Nara container for ARLEX, © Odosdesign

Nara container for ARLEX, © Odosdesign

Easel Valet for GALAN, © Odosdesign

Easel Valet for GALAN, © Odosdesign

Tyris Chair for PUNT, © Odosdesign

Tyris Chair for PUNT, © Odosdesign

1+1 Sofa for Sancal, © Odosdesign

1+1 Sofa for Sancal, © Odosdesign

Pio Pio Armchair for SANCAL, © Odosdesign

Pio Pio Armchair for SANCAL, © Odosdesign

Lima Rug for GAN, © Odosdesign

Lima Rug for GAN, © Odosdesign

Etnia Rug for GAN, © Odosdesign

Etnia Rug for GAN, © Odosdesign

Project Gallery

María Mengual, Luis Calabuig and Ana Segovia, © OdosdesignBasic Chair for GANDIABLASCO, © OdosdesignBali Parasol for GANDIABLASCO, © OdosdesignPillows appetite for VICCARBE, © OdosdesignEnsombra Parasol for GANDIABLASCO, © OdosdesignKairos Headboards for ARLEX, © OdosdesignLunch Sideboard for VIVE, © OdosdesignMai Tai Tea Trolley for PUNT, © OdosdesignMoon Side Table for ARLEX, © OdosdesignNara container for ARLEX, © OdosdesignEasel Valet for GALAN, © OdosdesignTyris Chair for PUNT, © Odosdesign1+1 Sofa for Sancal, © OdosdesignPio Pio Armchair for SANCAL, © OdosdesignLima Rug for GAN, © OdosdesignEtnia Rug for GAN, © Odosdesign

Related Products

Display product Trama Rug 1 from manufacturer GAN
Display product 1+1 from manufacturer Sancal