Design is about communicating the human experience. This is what drives Brooklyn-based industrial designer and educator Todd Bracher.

Todd Bracher - Photo © Architonic

Material Tendencies: Todd Bracher | News

Todd Bracher - Photo © Architonic

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If you had to restrict yourself to working with just one material for the next three years, which would you choose?

Wood. It is a timeless material. And wood is remarkably flexible, you can do so many things with it. From building a house to making a toothpick, you can go to the extremes.

Can you identify certain trends in materials?

I try to identify what is truthful. If you are honest and loyal to the truth, your result is timeless. For example, if you look at a tree, I don’t think you question if it is beautiful or not. You don’t say that it looks like it is from the 1980s. It is a tree. It is beautiful. It is a truthful result. My goal is to create something that surpasses trends.

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Video © Architonic

What do you think of the expectation to continually produce something NEW?

People haven’t changed. What is meaningful remains: shelter, security, health, happiness, love… I think it is important that we design to these constant values. It is the cultural context that is moving all the time. I try to find the baseline that has linked humanity since the beginning of time.

Distil for Herman Miller

Material Tendencies: Todd Bracher | News

Distil for Herman Miller

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Trea for Humanscale

Material Tendencies: Todd Bracher | News

Trea for Humanscale

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'Das Haus – Interiors on Stage' at the Imm Cologne 2017 - Video © Architonic

Flora for Georg Jensen

Material Tendencies: Todd Bracher | News

Flora for Georg Jensen

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