Textile Design Week

To create interiors that promote emotional well-being, Italian furniture brand Flou has created six colour palettes for its 2021 collection, all inspired by different natural phenomena.

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Be inspired by the campaign video for Flou’s 2021 collection

Studies have shown that in the past couple of centuries, human beings have become an indoor species, with the average person now spending approximately 90 per cent of their time inside. Being indoors so much means it is vital to create interior environments that support our mental wellbeing as much as possible. One way to do this is to bring the outdoors inside, using shapes, colours and materials that evoke aspects of nature. This can help to relieve stress, lower blood pressure and lift our mood – all things that many of us could use now more than ever.

The green tones of the Oasis palette have a calming effect on the room. Top: Matteo Nunziati’s Gaudí bed. Bottom: The Icon modular sofa by Carlo Colombo. Pierre Armchair, pouf and side tables by Studio Contromano

It’s only natural: Flou | News

The green tones of the Oasis palette have a calming effect on the room. Top: Matteo Nunziati’s Gaudí bed. Bottom: The Icon modular sofa by Carlo Colombo. Pierre Armchair, pouf and side tables by Studio Contromano

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For its 2020 collection, Italian furniture brand Flou took inspiration directly from the natural world, creating products with a comfortingly familiar look and feel. The new Flou 2021 collection continues this exploration of nature’s nurturing properties. According to Flou President, Massimiliano Messina, the pieces are informed by the ‘need to create in our homes, situations of greater comfort and wellness; spaces where we can find harmony with everything that surrounds us. We realised that being inspired by the colours and shapes of nature is the simplest and most natural way to achieve these goals.’

Top: MyPlace double bed by Emanuela Garbin, Iko side tables by Rodolfo Dordoni and Icon chaise-longue by Carlo Colombo for the Amethyst range. Bottom: The Iko side table’s Arabesco marble top next to Moon pouf with its Zelda fabric cover

It’s only natural: Flou | News

Top: MyPlace double bed by Emanuela Garbin, Iko side tables by Rodolfo Dordoni and Icon chaise-longue by Carlo Colombo for the Amethyst range. Bottom: The Iko side table’s Arabesco marble top next to Moon pouf with its Zelda fabric cover

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Flou’s team of designers worked alongside an expert from the world of fashion to develop six distinct palettes based on different natural phenomena. These inspirations are translated into the colours and tones of the materials, such as the harmonious and earthy look of the Quartz range, or the shades of black, white and grey captured in the Arctic series. Oasis offers various green hues and Magma evokes the passion and the warmth of fire, while Amethyst includes soothing shades of lilac and bright splashes of purple. Finally, the Ocean range takes its cues from the sea and the sky.

Blue like the ocean: the Myplace sofa from the Ocean Palette by Emanuela Garbin with Pierre pouf and side tables and Vico Magistretti’s Nathalie double bed. Bottom: Pierre side tables and pouf with Vermont fabric cover

It’s only natural: Flou | News

Blue like the ocean: the Myplace sofa from the Ocean Palette by Emanuela Garbin with Pierre pouf and side tables and Vico Magistretti’s Nathalie double bed. Bottom: Pierre side tables and pouf with Vermont fabric cover

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The six colour palettes are applied to Flou’s furniture using innovative and artisanal production methods that recreate the sorts of subtle variations found in nature. Flou is something of a pioneer in the use of upholstery, having developed the first upholstered bed with a removable cover in 1978.


Being indoors so much means it is vital to create interior environments that support our mental wellbeing as much as possible. One way to do this is to bring the outdoors inside, using shapes, colours and materials that evoke aspects of nature


The new upholstery fabrics are produced predominantly from natural fibres such as cotton and linen, which are woven using traditional techniques to create unique and characterful surfaces.

Seeing red: Icon modular sofa and double bed in the Magma colour scheme with Pierre coffee table and armchair (top). Foglio bedside table with Magma finish, designed by Pinuccio Borgonovo (bottom)

It’s only natural: Flou | News

Seeing red: Icon modular sofa and double bed in the Magma colour scheme with Pierre coffee table and armchair (top). Foglio bedside table with Magma finish, designed by Pinuccio Borgonovo (bottom)

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The irregular texture and tonality of the Zelda fabric, for example, evokes the rough surface of bark, while the concentric lines woven into the Vermont jacquard textile reference the rings found in the cross-section of a tree trunk. Marvin’s deliberately rugged surface reflects the imperfections of the earth and Fred features a soft, billowing texture intended to replicate the look of fluffy clouds or moss. Of course, the yarns used to create the textiles are sourced from certified organic suppliers to keep everything as natural and sustainable as possible.

The Quartz range exudes harmony and elegance. Top: Olivier modular sofa, by Emanuela Garbin and Mario Dell'Orto, and Koi double bed, designed by Carlo Colombo. Bottom: Carlo Colombo-designed CCLight bookcase from daughter company Natevo in greige finish

It’s only natural: Flou | News

The Quartz range exudes harmony and elegance. Top: Olivier modular sofa, by Emanuela Garbin and Mario Dell'Orto, and Koi double bed, designed by Carlo Colombo. Bottom: Carlo Colombo-designed CCLight bookcase from daughter company Natevo in greige finish

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As Messina explains, the development of materials at Flou is always led by the items they will be used to produce. That means fabrics, metal and wood elements are treated in a way that is consistent with the furniture’s appearance and function. ‘Our starting point is to imagine an environment with all of its elements and forms,’ he says. ‘Our fabrics are designed to become one with the shape of the upholstery, beds or accessories they will cover, and to harmonise with all the other materials that we will use in the room.’

Black and white with the Arctic Palette: Tadao double bed, designed by Vico Magistretti, Juta bedside tables, designed by Pinuccio Borgonovo and CCLight bookcase in black finish, designed by Carlo Colombo

It’s only natural: Flou | News

Black and white with the Arctic Palette: Tadao double bed, designed by Vico Magistretti, Juta bedside tables, designed by Pinuccio Borgonovo and CCLight bookcase in black finish, designed by Carlo Colombo

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Flou’s furniture was developed by leading architects and designers of the past and present, including Carlo Colombo, Rodolfo Dordoni and Vico Magistretti. When these pieces are dressed in the new materials and fabrics, they seem to come alive, as if they have just sprung up from the earth. When used alongside complementary items, they form a cohesive setting that brings to mind scenes such as wintry landscapes, the calm of a forest or the might of a volcano. Having spent more time than we would have liked indoors recently, it is at least comforting to know that the products we surround ourselves with can help us feel closer to nature, when the real thing is just out of reach.

© Architonic

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