True Beauty Inside and Out

In a manner of speaking, COR is interlübke's younger sister. It was founded in 1954 – also by Leo Lübke, together with the then Prince of Bentheim-Tecklenburg. His Serene Highness's coat of arms featured three hearts. And because producing outstanding upholstered furniture was a matter very close to the two co-founders' hearts, they called the new enterprise COR, which is Latin for heart.

Since 1994, the family business has been headed by Leo Lübke Junior, the third generation of his family to run the company. He takes the same approach to quality, reliability and innovativeness as his grandfather did before him. COR receives major accolades and design awards at regular intervals. "That's because, besides the consistently impressive quality of our materials and production methods, we've been creating product lines that have become talking points since a very early stage in the company's history," explains Berthold Strüve, head of marketing at COR and interlübke.

Over the years, COR's intense collaboration with creatives such as Luigi Colani or, later on, Peter Maly, as well as with numerous young design firms like Studio Vertijet and Jehs & Laub, has often resulted in designs that sustain their success for many years and achieve the status of classics. That too is a tradition at COR. In the early 1960s, for instance, F. W. Möller designed the upholstered furniture system "Conseta", which has been in production ever since. The "construction kit", which consists of various upholstered modules, a choice of armrests and a selection of legs for varying degrees of floor clearance, revolutionised the furniture world.

Together with the products' "inner values" – the true beauty of a piece of COR furniture – it is this creative scope that continues to guarantee a level of customer satisfaction which, in the top-end segment, is mainly derived from the possibility of wide-ranging individualisation. These "inner values" are hidden qualities, the kind of thing that isn't obvious at first glance or simply remains invisible. The fact that so many stages of the production process take place on site – from the construction of the solid beech frames and combination of the different upholstery foams all the way to the perfectly sewn fabric or leather covers – guarantees perfect seating comfort. COR doesn't hand quality control over to anyone else and has established long-standing and reliable collaborations with its leather and fabric suppliers, with the result that the furniture's obvious and hidden qualities can unfold their joint effect over many years. And in every single one of the models, regardless of whether it's an individual armchair or a generously proportioned ensemble, handmade craftsmanship plays the leading role. It is what gives the custom-built furniture a look and feel that exudes a sense of value and reinterprets the design and product idea in every single piece. EB

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Photos: Heiner Köpcke, COR

COR Sitzmöbel

Helmut Lübke GmbH & Co. KG

Nonenstrasse 12

DE-33378 Rheda-Wiedenbrück

Tel. 0049 (0) 5242 4102 0

Fax 0049 (0) 5242 4102 134

info@cor.de, www.cor.de