Take five: inside the Minotti Pavilion in Milan
Visitors entering the Minotti Pavilion at this year’s Salone del Mobile were treated to five contemporary living concepts that draw equally on tradition and innovation.
By Minotti and Harriet Thorpe for
Minotti
June 18, 2025 | 12:00 am CUT
For Minotti, the occasion of Salone del Mobile.Milano calls for a reimagining of the Minotti Pavilion, a place where design and architecture synergise into an immersive storytelling experience. This year, for the display of the 2025 Collection, the 4,800 sqm exhibition path set over two levels was divided into five distinct living concepts that set the scene for five new product families by five different designers.
The Minotti Pavilion reinterprets contemporary living: Coupé (top), Bézier Cord Outdoor (bottom)
Spaces that speak of beauty
Stepping into the Minotti Pavilion, built of warm Tanganika walnut and coarse-grained optical white stucco, an aesthetic journey defined by materials, light, greenery and artworks begins. Each room evoked Minotti’s modern elegance reinterpreted in a contemporary key, yet also offered its own unique sensibility, communicating diverse possibilities for residential and hospitality spaces.The idea was to create an immersive space that blends continuity and tradition with innovation, evoking different feelings and showcasing unique interpretations of today's living, indoors and outdoors.
A journey of influence
The Coupé seating system by Giampiero Tagliaferri inspired an interior where Californian modernism meets 70s Italian design. GamFratesi’s Vivienne seating system thrived in a timeless contemporary space of decorative elements and layered materials. While a rationalist modern space with textured surfaces of Iranian travertine, oxidised steel and glazed tiles complemented the personality of Riley’s seating configurations by Hannes Peer.
Interiors were enriched by masterpieces from the Tornabuoni Arte collection, a renowned Florentine gallery, in an exclusive partnership born out of a shared appreciation for Italian cultural excellence. Tornabuoni’s expertise in 20th-century Italian art brought depth and authenticity to the exhibition space, elevating the entire display to a dialogue between design and art.
Image credits:
Photography by Paola Pansini, styling by Martina Lucatelli, courtesy of Minotti© Architonic
Head to the Architonic Magazine for more insights on the latest products, trends and practices in architecture and design.
Head to the Architonic Magazine for more insights on the latest products, trends and practices in architecture and design.
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