Shifting industry: moving towards full-service partners

While Frankly Amsterdam is well-known for their high-end rug collection and single order custom rugs, the Dutch soft furnishing brand continues to broaden their collection to become the ideal partner for interior architects.

Understanding the importance of versatility, the brand has recently launched a range of stylish curtain fabrics. In addition to their residential and soft contract collections, they have also added a full range of carpets, both wall-to-wall and finished rugs, especially designed for contract use. Offering both functionality and style, these new collections compliment Frankly’s existing high-end rugs, luxury throws, and bespoke bed linen.

The recently launched contract collection was a natural progression for the brand, co-founder Johan Beentjes said, “It made sense for us to move in this direction, offering our clients a contract option while respecting our philosophy. With a close-to-home production, our lead time is short, we are able to produce qualities within 48 hours and remain flexible throughout the process. It was time to bring the Frankly aesthetics and production philosophy to larger-scale projects.” Using their signature high-end materials and European production they’ve provided a durable collection with prices that are manageable due to the larger quantities produced in a single run.

As the industry shifts focus on working with fewer suppliers, Frankly Amsterdam is focused on building and maintaining long-term partnerships. Their high level of personal service and ever-expanding product range ensures they can work with their clients on multiple aspects of a project: from wall-to-wall carpet to bespoke rugs, curtains, and other soft furnishings to add the final touch. Creating a go-to brand for interior architects to work with.

Frankly, Amsterdam’s philosophy has naturally led them to the quality craftsmanship seen in Italy. Their new curtain fabrics are made by skilled Italian artisans and includes eight options from sheer, semi-sheer, and opaque, providing a style suited for any project. They are supplied to clients as fabric on the roll which can be tailored to the exact fitting of the space, with the finishings the client prefers.

Another product range produced in the heart of Italy is the brand’s collection of throws. Woven or knitted from premium cashmere, the throws make for the perfect detailing on beds and sofas. An entire bedroom can encompass the Frankly Amsterdam aesthetic with the addition of the brand’s Italian bed linen. Made bespoke from cotton and linen fabric, Frankly provides over 10 edge finishings options and a total of 94 colours.

There is a softness and consistency in tones throughout the entire Frankly Amsterdam product range, each collection is meticulously designed to add the right amount of luxury to a space. With a focus on structure instead of patterns, the brand's signature lies in the working of the fabrics and yarns, the result is subtle and sophisticated.

From stunning designer rugs, luxury bed linen, durable contract carpet, and stylish curtains, it’s not often you find a brand providing a premium product range and service that promises to bring both functionality and aesthetics to any project.

© Architonic