Italian style around the world: how Mastella leads the field interpreting the latest trends

Let’s discover – in a chart of 7 – where and how MastellaDesign got the ideas for the materials usage and how the inimitable Italian taste influenced their inspiration and the shapes for their creations.

By Mastella Design for

Mastella Design

November 17, 2013 | 11:00 pm CUT

Take one part Georgia O’Keefe painting, one part modern architecture and blend them together with the intention of washing your hands when you’re through. Et voila behold the freestanding Kalla sink from Mastella Design, along with its countertop counterpart, the Kallashort. These sinewy white washbasins snake upwards, unfurling into delicate, lily-inspired bowls not dissimilar to the petals of a flower opening up to the sun.

The receipt to get a bathroom furniture with this unique shape is everything but easy and immediate, so we discussed with Mr. Antonio Mastella, founder of one of the most important brand for the high quality of the Italian style bathroom furnishing: MastellaDesign, founded in 1984, has been doing unsurprisingly well ever since. Let’s discover – in a chart of 7 - where and how they got the ideas for the materials usage and how the inimitable Italian taste influenced their inspiration and the shapes for their creations.

#7) Take inspiration from the past, from the nature. Be orientated towards a bright future

Edgar Degas, one of the most famous exponent of the French Impressionism, has chosen to depict women in the bathroom, when they were intent into the rituals characterizing the “toilet moments”: while they were soaping legs or drying hair, siting on the edge of the tub. An intimate and daily moment, that enhance the shapes of the women into a sensual atmosphere. That representation of “wellbeing” nowadays became symbolism of a real furniture for the bath-fashion-room. Creativity, research, innovation, quality and design fuse to create collections which lend themselves perfectly to the total bathroom concept and make it possible to express the lifestyle of those who live in the house. The made in Italy interprets this spirit, attentive to quality which anticipates fashions and grasps the suggestions of contemporary living.

Byte 2.0 ver.1 – Consolle Grafite Line Gray and semi-recessed basin Goji in Mitek. Modules in White Ash / Tortora / Ecru. Graphite Gray line console and semi-recessed basin Goji. Dione mirror

Met and wall cabinets combined with new wooden finishes and new jacquered colors

#6) Tailor-made products and modularity as a key feature

The aim is to create a product that can accompany you as long as your tastes change: in this way when you decide to modernize your bathroom, some pieces of the “previous furniture” can come with you in the new room. This kind of “re-usage of the previous furniture” is precious and valuable if you choose products characterized by a clean and minimalist design, meanwhile furniture has to be versatile: the Aki and Kelly bathtubs – for instance- are inspired by the concept of “taylor made” products. Versatile bathtubs then, which other then the freestanding versions, can be recessed in the wall or floor. Born from a mould that includes the recess and the floor, then, depending on the demand, the sides can be modulated. It is also possible a reduction in length in centimetres.

Taylor made Kelly bathtub in Cristalplant

Aki is also available in bi-colour version

#5) The “made in Italy” concept

The echoes from China that demand low-price products is a well known issue in Italy, a Country where everything is conceived to be as fashion as possible and the focus that the handworkers put on the objects’ creation is to keep the quality standard so high as the production price. In Mastella the struggle to keep the balance between price and quality is undebatable: a perfect mix obtained from the pens of affirmed designers coordinated by the experience and creative taste of the company’s founder, Antonio Mastella, who demands the use of fine materials and precise attention to detail in all his collections, to give life to products with a refined unmistakeable style and a price that can compete worldwide.

The Vanity Party bathtub

Nature is the source of many inspiring ideas, one of them being behind the unmistakable design of the sit-on washbasin SASSO (stone)

#4) No barriers in your mind, no barriers for the creativity

This perfect mix is achieved by the use of inspiration, ideas and talents taken worldwide: bathroom products have to incorporate the latest trends all over the world, combining design and creativity, drawing inspiration and ideas from contemporary living all across the universe. Shake this powerful mix and you get a product that might be appreciate from a customer in USA, as one in South Arabia, or Nigeria or Germany.

Thanks to constant commitment to improvement and a modern sales organisation, Mastella has achieved success on the domestic market and on leading export markets. 70% of Mastella products are exported to countries that appreciate Mastella’s competitive package of Italian style and personality, unrivalled reliability and professionalism, natural and spontaneous commitment to satisfying customers’ needs, excellent service and eagerness to overcome the challenges of even the most demanding markets.

Byte 2.0 ver 11 – Bathroom washbasin unit h.14 cm in ecru’ mat

Space saving drainpipe recommended on furniture solutions for disables. Integral washbasin Elba in Tecnoril

#3) Customization of the bathroom furniture

There is a tendency on satisfying specific customer needs by providing customised bathrooms with a high design content. The Byte collection is the key product of the Mastella brand: the collection goes beyond traditional barriers and provides a powerful creative tool for the design of totally personal bathrooms.

The Byte collection is extremely modular and allows designers to choose exactly the elements in the measure they want.

Byte 2.0 ver. 6 – Integral glass wash basin in Tortora satin. Modules in Soft-Pine/Tortora mat. Cuba satin finish handle. Open wall unit in Soft-Pine/Tortora mat. Bimol mirror. Tend lamp

#2) Inspiring Luxury

A small or a large bathroom has to have luxury inside: let’s take, for instance, the bathtub. It is the perfect element that can make the difference and offers luxury and enchance the space of a contemporary bathroom. Organic curves evoke fashion without frills, while calming colors relax you during your bath and sensual soft-touch material combined with spiral shape represents a protective embrace for relaxing moments: the exact epitome of your times when you have (or you need) a bath.

Inspired by an egg’s perfect shape we created VOV: large and comfortable bathtubs for the pleasure of a relaxing and regenerating bath

#1) Innovative design and unseen shapes achievable with the technology and the combination of top materials

The bathroom is a valuable space that has to be furnished skillfully to provide comfort and relaxation, so shapes and materials of the furniture have to been taken extremely into consideration if you are looking for alternatives for styling your bathroom beautifully and elegantly, without being sparkly or grandiose, thus creating the perfect ambiance for your soothing sanctuary.

The usage of high performance raw materials, such as the pluri-prized Cristalplant or Tecnoril, give you the chance to create the perfect bathroom furniture: technologically advanced and unique compounds, made up of high percentage of mineral extenders from nature as well as a small one of high-pureness polyester and acrylic polymers. The main characteristic of those materials is the facility to create virtually unlimited shapes you can’t create otherwise: elements made exclusively with Cristalplant represent a new generation of furnitures, creative freedom and unlimited possibility of enjoying the internal space. The only limit, actually, is the creativity and the ability to spot new horizons of comfortness.

Kalla & Kallaguan – Designed by Architect Oriano Favaretto, inspired by the graceful form of the calla lily

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