Florim: when nature invades
Italian tile expert Florim's sustainable manufacturing practices help to protect the natural world which was the inspiration for its new Heritage Luxe and Nature Mood collections.
July 6, 2022 | 10:00 pm CUT

The Heritage Luxe collection offers a choice of large-format slabs in a range of complementary hues and richly veined designs, enabling the creation of dramatic stoneware interiors
Taking cues from the natural world
Nowhere is this more evident than in the backdrops of our homes and hospitality destinations – in the fabric of the walls and floors, which set the tone for the whole interior. The mighty Italian tile brand, Florim, is among those who have tasked themselves with translating nature’s rhythms into materials that allow us to build them expansively into our interiors. Its latest collections, Heritage Luxe and Nature Mood, include richly veined surfaces which resemble the finest, most sumptuous marbles, alongside a series of wood-inspired tiles. All are created from its highly-technical, ethically-produced stoneware.Florim is among those who have tasked themselves with translating nature’s rhythms into materials that allow us to build them expansively into our interiors


Suitable for bathrooms, bedrooms and bureaus, the two Florim collections are functionally flexible, creating stately walls for a building’s social areas, and smart stylish solutions for wet rooms and kitchens
Reaping the benefits without harvesting the source
The Nature Mood wood-effect tiles meanwhile, recall a variety of timbers in contrasting shades and are cut for different creative installations – from hexagon and striped compositions to French herringbone-style parquet and chevron arrangements. They work particularly well when combined – for example with wood alongside marble effects.Florim has found ways to seamlessly combine elevated function and the manmade with all the benefits of nature. And the best bit? It’s accessible to all

Taking inspiration from nature but nothing else, Florim is striving toward circular production methods, recycling material waste and minimising water and energy use
Negligible cost to nature
All this would be meaningless should it come at the expense of the great natural world that inspires it. The ceramic tile industry in Italy is consistently and continuously adjusting its sourcing and developing processes to eliminate negative impacts on the earth’s resources. Florim, like others, has worked its way to the recovery of 100% of its raw tile and slab waste and dust residues, and is self-sufficient in its electricity usage while wastewater impact is reduced to next to nothing.Project Gallery


























