Neue Wiener Werkstätte Flagshipstore Wien

The flagship store of the Austrian window manufacturer KAPO and the furniture producer Neue Wiener Werkstätte (NWW) is located at Schottenring 35, along the furniture mile around the Vienna Ringstrasse. It is intended as a competence centre for anyone interested in the topic of furnishings in the middle of the Vienna inner city.

“It was an important step for us to open this competence centre directly in the heart of Vienna. With our competent team, we are consulting partners for architects, planners and designers, as well as retail customers at the Vienna location.”, says Karl-Hans Polzhofer of the family-owned companies KAPO and NWW.

Over an area of approximately 500 square metres, the traditional companies on Schottenring present a broad portfolio of products: Furniture, upholstered furniture and home accessories by the Neue Wiener Werkstätte, as well as KAPO windows and doors made of wood and wood-aluminium. The wide range of products from the Styrian family-owned company is complemented with a fine selection of other partners from the furniture industry. In future, prospective customers can receive a complete furnishing concept, from the planning through to realisation from a single source: from home technology, windows, lighting and flooring through to bathrooms, kitchens and the entire interior furnishings including furniture, upholstered furniture and home accessories.

Innovative Flagship Store-Concept
The concept for this new competence centre was developed by the Vienna architect group BEHF, which is among the largest and best performing architectural offices in Austria with projects in areas of retail, residential, office and interiors throughout Europe and Asia.

For the flagship store, the BEHF architects-team focussed intensively on the core competences of the traditional brand “Neue Wiener Werkstätte”. Tradition, Craft and Design are the three values from which the ideas and basic concept were derived. The core of the entire flagship store is therefore the Craft, symbolised by the continuous wall panelling in luminous “Matisse-Yellow” and which is made up of the various furniture ranges from the Neuen Wiener Werkstätte and the window facades from KAPO. The walls reflect the quality craftsmanship of the producers and place the focus on the skills and achievements of the domestic workers.

The U-shaped ground plan of the flagship store is divided into a private area with furnishing concepts for living, eating, sleeping and working, as well as a property area with sample hotel rooms, lobby and office solutions and a window exhibition. Both areas are connected by a Hallway of Craftsmanship where the decades of company history and secrets of the trade from KAPO and the Neue Wiener Werkstätte are presented.

Everything – but Nothing from the Shelf
The furnishing concepts in the flagship store offer its visitors inspiration for high quality living, eating, sleeping and working. All of the products here are just examples to provide ideas – it is however the strength of KAPO, the Neue Wiener Werkstätte and the partner companies to offer custom solutions. Nothing is produced from storage, rather exclusively tailor-made according to the wishes of the customer. Every customer can therefore be assured that its furnishings correspond precisely to its demands and fits with millimeter precision into the available space. All windows are produced in accordance with the architectural plan, all furniture is custom made and produced in a variety of surfaces. With the upholstered furniture, the customers not only have the choice between a wide range of models, but also between fabrics, seat firmness and depth.

KAPO, Neue Wiener Werkstätte

BEHF Ebner Hasenauer Ferenczy ZT GmbH, Wien