Photographer: Lydia Shaw Photography

Darwish Holding, Modern Home Qatar by DOBAS AG | Trade fair stands ×

Photographer: Lydia Shaw Photography

Darwish Holding, Modern Home Qatar by DOBAS AG | Trade fair stands ×

Specified products

Photographer: Lydia Shaw Photography

Darwish Holding, Modern Home Qatar by DOBAS AG | Trade fair stands ×

Oriental luxury: State of the art in stands
Stand for the Doha Jewellery & Watches Exhibition 2015

For the Doha Jewellery & Watches Exhibition in Qatar, the most influential show of its kind in the Middle East, Dobas developed and built a luxurious stand spanning over 600 m2. It accommodates four eminent brands under one roof. A grid of randomly spaced oak slats in three complementary color shades forms a distinctive, brand-neutral perimeter. Despite the openings in its lattice-like geometry, it never fully reveals the interior. This creates seductive appeal and piques the interest of the visitors. The design of the façade, which is slightly tilted, is reminiscent of historic structures in the Middle East and evokes traditional values in a modern context. In addition to dark oak, the choice of materials included a custom plaster enriched with quartz sand as an adequate background for the precious nature of the exhibits. Showcases with inclined inner linings set a prominent and equally unusual stage for the exhibits. Oriental latticework, interpreted in a contemporary way, manifests the company's allegiance with its cultural heritage. Overall, the stand created for Darwish Holding, Modern Home Qatar, combines a strikingly charismatic exterior appearance with a classically luxurious interior.

Dobas developed the ideas and the concept, handled execution planning, logistics, and completion. Result: an outstanding project that put the client in the spotlight and thrilled the show visitors.

Photographer: Lydia Shaw Photography

Darwish Holding, Modern Home Qatar by DOBAS AG | Trade fair stands ×

Photographer: Lydia Shaw Photography

Darwish Holding, Modern Home Qatar by DOBAS AG | Trade fair stands ×

Specified products

Specified manufacturers