Photographer: Nava-Rapacchietta

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: diephotodesigner.de

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: diephotodesigner.de

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

After a successful premiere at Panorama in January 2013, COORDINATION was commissioned to design the Roy Robson stand for the summer event in July 2013. The target this time was to present the new collection in a prestigious setting – not always common for trade fair stands – and let the brand stand out from the competition by visual and atmospheric pithiness.

The result is a typical COORDINATION elaborate design, a combination of high-quality retail shop optics, fantastic communication dynamics, concisely fresh composition and last, but certainly not least, clarity. An eye-catching oversized billboard attracted attention immediately upon entering the hall. The billboard was kept
fresh by pasting new designs on the billboard throughout the event. This feature was integrated as a dynamic visual communication tool centered in the six-meter-high back wall. Display frames in fresh yellow grab the attention of visitors as they hang over the whole height and width of the rear wall in two levels – providing the perfect place for decoration. On the lower level they hold the clothing rails for the featured collection.

A matte floor gives the distinct appearance of a sidewalk, including yellow lane markers, which add to the concept of a welcoming house in an abstract and graphic manner. The high-quality furniture in petrol blue and walnut previously used at the premiere in January were accompanied by yellow-coated reinforced steel fixtures. Guests could take a seat in front of an old Volkswagen bus standing in the middle of the setting for a little break with beverages and frozen yogurt.

With the evolution of the Roy Robson stand at Panorama in July 2013, COORDINATION created a high-grade presentation and meeting environment which impressed visitors with thoughtfully sorted elements and materials.

As a result of Roy Robson's successful presentation the collaboration with COORDINATION went further. Till now five settings were created, at least for Panorama Fashion Fair in January 2014.

Roy Robson Fashion GmbH & Co. KG

Ausstattung: COORDINATION
Entwurf: Flip Sellin, Sonja Stadelmaier, Christian Skeide

Umsetzung: Zenon GmbH
Lichtplanung: Anne Boissel

Fotos: diephotodesigner.de (Juli 2013), Nava-Rapacchietta (Januar 2014)

Photographer: diephotodesigner.de

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: Nava-Rapacchietta

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: Nava-Rapacchietta

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Specified products

Photographer: Nava-Rapacchietta

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: diephotodesigner.de

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: Nava-Rapacchietta

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: Nava-Rapacchietta

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: Nava-Rapacchietta

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: Nava-Rapacchietta

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Photographer: diephotodesigner.de

Trade fair stand on Panorama Berlin by COORDINATION Berlin | Trade fair stands ×

Specified products

Specified manufacturers