Hokkaido Rock House

Surface, lighting, camera angles, rendering, etc. They will improve more and more, and we can’t tell the difference between CG and the real world soon in the future. In line with this trend, we asked the world-famous architect Sou Fujimoto to design a virtual hotel as he likes. Surprisingly, despite being super busy, he kindly agreed to our request probably because he is from Asahikawa, the city where we are headquartered. That has nothing to do with the fact that he is my senior at high school, I know. Anyway, it is named as “Hokkaido Rock House,” shown in the images in this page. To be more precise about our request, we asked for a hotel in the iconic and beautiful nature of our hometown without budget and legal restrictions. To this request, his answer is a beautiful place to harmonize human and nature. He explained “If it gets too virtual or fanciful, it couldn’t express the charm of nature well. If it becomes too realistic, it will limit the future relationship between human and nature.” This is the future living environment Sou Fujimoto dreams of. Come and enjoy Hokkaido Rock House!

Sou Fujimoto