Working in collaboration with MoreySmith, one of Europe’s leading workplace design practices, acrylicize have created the feature wall in celebration of Coca-Cola’s iconic heritage. Standing as a key feature at the centre of Coca-Cola’s new central London headquarters, the double-sided wall spans three storeys.

‘Suck It’ Lips
A 3D-effect pair of lips crafted from 35,000 drinking straws. Taking 96 hours to produce, with countless straws road-tested in the name of Art, the lips are backlit with a glowing white light, illuminating each straw and hinting at the magic Coca-Cola taste at the other end.

Bottle Wall
A bespoke intelligent LED screen, made up of 5,000 recycled Coca-Cola bottles, also forms part of the feature wall. With a screen on each floor, each can run independently or form one giant screen that runs the length of the three floors, displaying a series of bespoke themed visuals designed by acrylicize.

Can Art
Handcrafted hearts from 210 cans across all the Coca-Cola brands decorate one section of the wall, not only celebrating the variation in products under the Coca-Cola umbrella, but also hinting at the emotional connection consumers have with the products.

Neon Contour Shapes
The brief for the original design team behind the Coca-Cola bottle was simple – the bottle needed to be recognised in the dark purely by touch. Referencing this little-known origin story is a large-scale neon piece, with the white neon light outlining of the world-famous contour shape.

Iconic Imagery
Across the wall, iconic images from ad campaigns are interwoven with photos of stars past and present from popular culture enjoying a bottle of Coke. An intrinsic part of American culture, the snapshots give a wonderful insight into the mark Coca-Cola has made throughout the eras.

Memorabilia
Original memorabilia from the brand’s archive in Atlanta has been incorporated, including a genuine 1950s Coca-Cola vending machine and a rare baseball shirt with Coca-Cola as the proud sponsor. The Coca-Cola brand has even had lift-off with proof being the specially designed space dispensers, originally fitted to NASA space shuttles, suspended from the wall as if floating in gravity. Elsewhere, the influence Coca-Cola has had on music can be seen with a one-of-a-kind Fender Telecaster electric guitar.

Ghost Signage
Greeting visitors at the entrance to No. 1 Wimpole Street, WC1, is one of many artworks designed by acrylicize in collaboration with MoreySmith - a large- scale Coca-Cola disc mural, painted by a master team of traditional sign writers from the USA and UK. The team used original Coca-Cola artwork, ‘pounce’ techniques, and even followed the sign- writing guidelines issued in the 1930s to create an accurate reproduction of vintage Coca-Cola symbols across each level of the building. Signs including the Sprite character are intentionally faded and cropped out to mimic the look and feel of the originals.

Coca-Cola

Acrylicize