Expert fusion of design and production techniques, together with the historical knowledge of the profession with its own specific needs. Quality of construction as well as salon image are the key elements upon which GAMMA & BROSS SPA focuses its entrepreneurial commitment.
Setting its roots in artisan laboratory at the beginning of the 20s, the company officially born 30 years ago, originally supplying the Italian market. At the beginning of the 90s other European countries were reached, as well as Asia, the Middle East and the United States. Now the company sells its upscale furniture in more than 50 countries and the distribution network has been developed in more than 30 countries.
The headquarters of the company lie in the wonderful hilly region near lake of Garda. Here the commercial offices, the design department and manufacturing laboratories, as well as the new 10,000 sq. ft show room with the most up-to-date designs, realize furnishings for the domestic and the foreign markets, which represent more than a half of the group's turnover. We don't have to mention the importance of salon image in the hairdressing field, the professional sector which for years has been based on the refinement and the new nuances of attention to details.
GAMMA & BROSS SPA proposes every year different collections with very particular features. They consist of wide selection of styling units, styling chairs, waiting area sofas, shampoo bowls, reception desks, displays, professional hood dryers, massage tables, pedicure spas, nail tables, as well as a wide range of design accessories including lamps, stools, trolleys, cabinets, poster racks, magazine racks, posters.
Production methods are based on the latest state-of-the-art systems, where the computer is the basic element through which manual operations have been eliminated, especially where precision and repetition is necessary. In other areas, for example carpentry, painting and assembling, the operator in indispensable, a further guarantee of artisan Italian design.
How is it possible to guarantee our customers the results they expect in relation to the salon image idea reflecting their personalities?
Here the latest CAD projections allow GAMMA & BROSS SPA to use virtual three-dimensional projects giving the customer a visual judgement, often in real-time through internet. In this way the customer has the final result of how his or her salon will be.
Innovation and design
Continuous product innovation is at the heart of our philosophy and finds its conceptual origin into design creation. This vision assures that a product cannot be placed in the market unless it has a high degree of design content. Design is the yardstick at which strategic and operative choices are made, nonetheless taking into high consideration the function of the furniture piece. Design is never considered an end in itself, because it has to be complementary to what the piece of design is for. This aspect leads us to the second fundament of our philosophy.
We are proud to define ourselves a market oriented company. Client satisfaction is the factor that has allowed us to be successful and grow constantly over the years. We are fully aware that client satisfaction is not limited to the manufacturing of models appreciated by the market, but it means the full realization of the needs along all the value chain, from the service offered to our closest partners, our distributors and agents, to the satisfaction of the salon owners and their clientele. Being market oriented does not only mean to follow fashion trends, but also being constantly receptive to what the client requires when he or she goes in the salon, mainly in terms of microenvironment where he or she tries to satisfy basic psychological needs still more than material needs. That�s why we strive to be always active to recognize tastes and desires expressed by the market, trying to anticipate the change.
Attention to change
Because we are a company acting in the wider fashion and design arena, we give particular attention to new trends. Anyway, we do not follow trends rigidly, rather we try to act proactively in order to identify what the market is looking for by reinterpreting the tastes to propose a unique product that stands out of the crowd. We strive to establish a unique style which is aimed to clearly identify us into the market, and which is often more or less manifestly imitated. Our specific targeted collections allow us to offer different product lines with very particular features which have been properly studied for a defined segment of the market with its own peculiar motivations, desires and aspirations.
The current trend prevailing in the market is the "well-being salon", an oasis of relax where the client can find a wide range of treatments for the care of body and mind. Here, what identifies our approach from that of the competitors following a similar salon concept is the deep comprehension of the importance of the spiritual dimension of well-being, in that we believe that the psychological component of well-being is far more relevant than the physical component. Lots of people are talking about well-being and multifunctional beauty salon, but no one has really fully cared for the psychological aspects. More and more the environment becomes a fundamental variable in influencing the perception of physical sensations and it appears clear that even the most advanced treatments cannot guarantee appreciable results unless the client is mentally prepared. Whenever a client enters a well-being salon, he or she has to find himself or herself immediately immersed into an atmosphere of distension and perceive a feeling of tranquillity and peace suitable to better receive attention and care. Here comes the importance of soft and linear shapes, of non-aggressive colors, of meditational sounds, of natural materials, of vegetable scents, of spaces, all harmoniously conceived to create a wadded environment where matter truly can merge with spirit.
The Minimal Zen Beauty Salon perfectly embodies the well-being salon concept: The environment communicates peace, relax, desire to meditate and contemplate. The wise mix of natural materials, the monochromatic use of color, the simplicity of style and shapes, give birth to a peaceful oasis conceived to create a rarefied, almost monastic atmosphere, a corner of Zen philosophy. The perception of emptiness is in reality the essence of fullness, because in a world where confusion, frenzy, agitation for futile and transitory things reign, essentiality becomes the sign of profoundness and research of spirituality. This concept does not mean anyway that it is necessary to forget about western technological comforts; on the contrary, these are suitable to improve the well-being perception, especially through the selection of specific treatments for healthcare and the beauty of body. In the Zen Beauty Salon the Oriental style melts with the Occidental modern touch, however accurately hidden in order to keep intact that atmosphere of high severity and refinement suitable to preserve its stylistic identity.