Classics in Colour: seven fresh colors for Thonet tubular steel classics
At imm cologne 2014, Thonet combines past and future in the here and now – with classics and innovations that are presented with frames lacquered in colors: red, white, black, chocolate brown, warm gray, gray-green and mustard yellow are the colors, in which the Mart Stam classic S 43, the lounge chair S 411, the Pure Materials versions of Marcel Breuer’s chairs S 32 and S 43, the side table series B 9 and B 97 as well as the new desk S 1200 will be available. Managing Director Thorsten Muck explains the idea behind the “Classics in Colour” concept: “Our classics – headed by the tubular steel furniture from the Bauhaus era – deserve continuous care and variation. We currently do justice to this claim with the introduction of the contemporary colors.”
Historically anchored, conscious of trends, with durability in mind
For the development of the seven colors, the Thonet design unit used the Bauhaus color theory and Johannes Itten’s color circle as orientation. In addition, it was very important for all of the colors to complement the typical Thonet surfaces of wood and stain colors as well as the textile and leather covers of the furniture. Familiar things in combination with the new, iconic design in modern colors – this also complies with the trend of reinvention, according to Monique van der Reijden, Dutch interior designer and leading trend researcher. For her, the seven new colors for the tubular steel frames are a “state-of-the-art color palette, with colors that will make design classics last a lifetime.”
Color as a consistent development – colorful classics and innovations
With regard to the question about the original in design, Dr. Klaus Klemp defines serial production – synonymously with the concept of art – as follows for Thonet: “Design as an original is an authentic, creative and qualitatively precise and functioning product with its own characteristics. There are original creations and consistent developments.” (Stahlrohrmöbel/Tubular Steel Furniture, 1999). Hence it is simply consistent that some of the absolute tubular steel classics of the Bauhaus era are now coming to the market in colors: one of the first cantilever chairs ever, the S 43 by Mart Stam which entered history as the cantilever chair without back legs, will attract as much attention in black and white as in tomato red. In the case of S 411, an in-house armchair design from the year 1932, lightness, timelessness and a high level of comfort are now paired with elegance and modesty – for example with frames in black or brown – or with pure vividness due to frames in jazzy colors. The “Pure Material” versions of the cantilever icons S 32 and S 64 by Marcel Breuer presented in Cologne in 2013 now also become eye catchers par excellence due to their special vintage touch combined with the new colored frames – surprising and convincing. The reduced lightweight side table program B 9 (a-d) and the table set B 97 also have an entirely new effect in the new colors, giving any space a special touch. However, it is not just the established furniture that will shine in new colors – the new desk S 1200 is presented with various looks from the beginning, as well.