For Infusion O Pudelskern chose to incorporate William Shakespeare‘s Sonnet 54, praising the beauty of truth. Shakespeare finds this truth in the scent of the rose and his poem distils the truthful beauty of the beloved. For Pudelskern the authenticity of using naturally dyed sheep wool and the recycling of regional resources represents this kind of truth – using natural dyes and to act responsibly as designers and producers.
Pudelskern conjure Shakespeare‘s poem onto the rug creating a reminiscence of a fading parchment. The characters partially vanish and blend into the background. The contemporary typography contrasts with the image of an aged piece of paper. With Infusion O Pudelskern created a multi-layered transcription of Shakespeare‘s Sonnet on a rose-dyed rug. „In our view poetry is the essence of beauty and design should be the poetry of living. We wanted to pay homage to one of the greatest poets of all times and we‘re very grateful for the heritage Shakespeare left to mankind“, say the designers of Pudelskern.