Key facts

Heracleum Endless - White
moooi >
Bertjan Pot >
Architonic ID:
Manufacturer groups :
Interior lighting-Suspended lights >
Interior lighting-Chandeliers >
Interior lighting-Lighting systems >
Interior lighting-Suspended lights >
Interior lighting-Chandeliers >
Interior lighting-Lighting systems >

Product description

The Heracleum Endless, by Bertjan Pot, is a perpetual blossom of new branches that multiplies by the meter. Starting out as an experiment and inspired by its namesake flower, the Heracleum Endless know no bounds. Heracleum is powered by Electrosandwich, a technique of coating conductive layers, very thin and delicate. A design not possible with normal wires. The Heracleum Endless comes in three different colours. Let there be no end to the bloom of Heracleum Endless!

Product family


Nature meets technology in the Heracleum family by Bertjan Pot. This airy LED lamp is inspired by the Heracleum Plant. The white leaves ramify from one branch creating a very technical, natural structure. With its perpetual blossom of sprigs, there is hardly a limit to the Heracleum family. It branches out in straight lines, hanging in circles, and forming square geometric shapes.

Like almost all of Bertjan Pot’s designs, the Heracleum started out as an experiment. The Dutch designer loves exploring all possibilities of a material. For his Heracleum design, he experimented with LED lights. He tried lighting many LED lights simultaneously and experimented with bundles of electrical wires shaped into a branch structure. During development, he realised it would need too much soldering.

Not willing to give up on his idea, Pot contacted Moooi’s founder and creative director Marcel Wanders. He came up with the luminous idea to apply Electrosandwich® by Marcel Wanders studio. A technique of two layers of isolation and conductivity coated onto the structure. The conductive layer on top supplied the LEDs with power. This technique allowed the design to be even more slender than he initially hoped. His design and Electrosandwich® proved perfect for each other.