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Ettore

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Ettore

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Ettore

Objects from Magis, Designed by Konstantin Grcic Industrial Design

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Product description

Key ring.
Material: stainless steel.

Concept

It says a lot about Perazza, founder and head of Magis, that he has chosen the mule as emblem of his company. And, obviously, it says a lot about the company, its spirit and character being hard working, tireless. While we were working on the BRUT collection of cast-iron furniture, Perazza asked me if I could draw a mule to be made cast in iron for the company´s 40th anniversary. At first I was surprised, thinking that I have probably not drawn an animal since my childhood. I did it, and it was fun. ETTORE turned out a real mule, its legs firmly on the ground, determined and strong. But it is also a beautiful thing, loveable and playful. Just like Magis.