Toiletpaper God

Maurizio Cattelan's irreverent genius and photographer Pierpaolo Ferrari's aesthetic virtuosity have celebrated Cactus by Drocco and Mello through TOILETPAPER, their editorial project.
Born for a photo shooting realized for the Deste Foundation, GOD is a pagan idol arisen from the union of Cactus with the eggs of La Cova. Originally a divertissement by TOILETPAPER, GOD has become a real and internationally acclaimed product in Gufram's catalogue: it is part of the permanent collection of the Deste Foundation, on exhibit at the Fondation Beyeler and the Galeries Lafayette, and was the protagonist on the cover of the magazine TOILETPAPER and Wallpaper*.
Because of its crazy and captivating looks it was transformed into a gigantic inflatable sculpture that sailed through the canals in Venice during the Biennale Arte in 2015.
GOD summarizes all the characteristics of Gufram's DNA: the softness of the polyurethane Cactus and the eggs are made of; the workmanship expressed through Cactus painting, which is made with Guflac – the special paint created by the brand that covers polyurethane and makes it look like leather, while preserving its softness; the irony coming from the unexpected union of two objects that create something new and out-of-the-box.
GOD, together with SOAP and THE END, is part of the TOILETPAPER Capsule Collection.