Bocca Unlimited

Since 1970, the unique Bocca® couch in the shape of lips designed by Studio65, is produced only by Gufram. On the occasion of its 50th anniversary, the brand honors this timeless symbol of sensuality with the Bocca® Unlimited edition: an open edition of 25 new colors which dyes its sinuous shapes covered in a new, more textured and structured groundbreaking fabric, made from a unique wool fiber that ensures a natural touch and accentuates the aesthetic of the couch through an unusual vibrant color effect.

One of the most famous examples of Radical Design, Bocca® - nicknamed Lips® sofa in English speaking countries - has been the protagonist of exhibitions in some of the most important museums in the world and has been celebrated by various generations of artists, designers, fashion designers and creatives.

The new look changes the well-known image of this design icon, which represents the perfect abstraction of femininity. It is a vision which opens onto new horizons and new possibilities for use: a personality at the same time strong and versatile, ideal for home and for contract settings. The fabric chosen for Bocca® Unlimited, in fact, complies with all the directives for furnishings of public spaces.

This sensual sofa, perfect for a tête-à-tête, has become a part of the collective imagination on a par with the works of Andy Warhol and other masterpieces of Pop Art and Surrealism. Among Gufram’s most well-known pieces, it has been portrayed by world-renowned photographers such as David La Chapelle and Richard Avedon together with icons of style, muses, and the most beautiful women in the world including Marisa Berenson, Heidi Klum, Anne Hathaway, and Sharon Stone, and has also been the centerpiece of the world tour sets of Beyoncé, Kylie Minogue and Katy Perry.

Born in a limited edition in its classic red covering, thanks to its Unlimited edition Bocca® multiplies its allure becoming open edition, maintaining its radical spirit intact.

On the occasion of its 50th anniversary, Bocca® is revolutionizing its own image: today, 25 colors merge with its sinuous lines to give life to a new season in which the most vivid color schemes live side by side with neutral ones. From the warmest colors like red and orange to more neutral ones like grey and beige, passing through green and various shades of blue, Bocca®Unlimited plays with a vibrant spectrum of tones maintaining its radical spirit and its overpowering vital energy a half century after its creation.