After many days of traditional brainstorming and concepting, we were a bit stuck with "designer's block". Whilst browsing some research imagery, I came across an image of a vessel with folded corners. I thought "Wouldn't it be really interesting to combine the cutting/ folding technique with a traditional spun metal shape?" All our eyes immediately widened as we knew this was the right direction. It seemed like one of those ideas that come to you while you are in the shower or you just wake up with a light bulb above your head. A true "aha" moment!
Running with this idea, we tackled the project with full steam beginning with research and prototyping. Once the concept was proved valid through rough prototypes, we were ready for full scale sampling. The pieces produced for ICFF were a great challenge given the timeframe and resources, but they turned out beautifully. We produced them completely locally in the US, metal spinning in Ohio, anodizing in New Jersey, then assembled and finished in our own studios in New York City.
At ICFF 2012 we had the pleasure of first meeting Mr. Fabbian and his staff. After some consideration of a number of manufacturers both in the USA and Asia, we felt the level of quality and prestige could not be matched to the Italian. We were very impressed by Fabbian's existing product line and thought the Oru Lamp Series would be a perfect fit. The manufacturing techniques and shapes were something that we thought could also fill a niche for Fabbian.
The new collection of Oru lamps reflects an original interpretation of metal. “The peculiarity of the Oru lamps – explain the young New York designers of the firm “Vim & Vigor” – lies in the fact that the diffusers seem to change their shape while you walk around and observe them.” Metal lamps are generally symmetric, but Oru is not. A cutting tool is used to create a particular hole in the lampshade, which is then bent and fixed in its new form. The result is a lampshade which appears to have a typical symmetrical shape when seen from an angle, but when viewed from another, the hole and slim organic shape can be noticed.
“During the brainstorming to conceive the new lighting solution – explain the designers – we wanted to pay tribute to the art of metal bending, and came up with a lampshade design which celebrates the artisan trade, but with an automatic scalability for the switch to mass production. The nuances of the spun aluminium take on a truly unique shape.”
As a final touch, Oru is coloured in a variety of shades to evoke a sense of fun and mystery with contrasting interiors. Oru is in fact available in three-colour painted aluminium, black on the outside and bright red, bright green and teal blue on the inside. There is also a luxury version made completely of precious copper, burnished outside and polished internally.
The painted versions are available in two diameters: 37cm and 56cm, with E27 socket compatible with energy saving or LED bulbs. The copper Oru, with 80 cm diameter, is lit up by three E27 bulbs, compatible with energy saving or LED solutions.