Untitled AP10 AP10: Electric Blue

Bring order to your interior with All the Way to Paris’ latest throw. Crafted from a blend of cotton, wool, viscose, and polyamide, this lightweight throw is intended as a year-round accessory that will follow you from sofa to outdoor seating. Founded in 2004, All the Way to Paris is a Danish-Swedish design studio located in Copenhagen. For founders Petra Olsson Gendt and Tanja Vibe, inspiration is a tricky thing to trace. The duo – whose brand envelops everything from art direction to illustrations and objects for the home – credit their accumulative experiences as shaping their unusual designs. “We’ve always been fascinated by the grid,” explains All the Way to Paris cofounder Petra Olsson Gendt of their latest piece’s motif. In design terms, their interest in grids as an urban planning tool translated to a series of throws that are adorned with a criss-crossed pattern.
When it came to choosing colours for the throw, Gendt explains that they selected four different options – Light Beige, Desert Yellow, Dark Green & Electric Blue – to allow for different moods. “Some will add a colourful accent to an otherwise neutral room, but others will blend in more” she says. “They were
designed to stand alone, but they’ll enhance one another when stacked together.”