THE ROADSIDE CONCEPT – worldwide Camel Active Store Design

The new generation of Camel Active store design

The store architecture is based on a mix of authentic materials that evoke textures and objects that you pass everyday on the roadside as you travel through. Presentation units that remind you of carts in a marketplace in Malawi, a cash register module in Airstream trailer design or changing-rooms that are inspired by cabins on a surfing beach, immerse the customer in the campaign world of Camel Active.

Design: Jörg Mennickheim + Moritz Halfmann

Producer: Vizona GmbH