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Hima
Architonic ID: 20287423
Year of Launch: 2022
Structure: Painted metal and rope
Concept
Essential, elegant and sensual, the room divider is a piece with an antique yet extraordinarily contemporary charm. Although it is two-dimensional, it is capable of creating a three-dimensional space, as if it were an architectural element. Different heights lend themselves to different uses, from a simple screen to protect the sofa, bed or home office corner to a wall, capable of creating an intimate separate space. Designed by Jean-Marie Massaud, the Hima room divider is a perfect match for the products in the new collection, particularly the Brera sofa. It features elegant finishes in painted metal and woven rope.
This product belongs to collection:
Metal, Natural materials, Structure metal, Structure natural materials

France
Since the beginning of his career (a 1990 graduate of Paris’ ENSCI-Les Ateliers, Paris Design Institute), Jean-Marie Massaud has been working on an extensive range of works, stretching from architecture to objects, from one-off project to serial ones, from macro environment down to micro contexts. Major brands such as Axor, Cassina, Christofle, Poliform, Toyota have solicited his ability to mix comfort and elegance, zeitgeist and heritage, generosity and distinction. Beyond these elegant designs, his quest for lightness – in matters of essence – synthesize three broader stakes: individual and collective fulfillment, economic and industrial efficiency, and environmental concerns. “I’m trying to find an honest, generous path with the idea that, somewhere between the hard economic data, there are users. People.” His creations, whether speculative or pragmatic, explore this imperative paradigm: reconciling pleasure with responsibility, the individual with the collective. When asked to imagine a new stadium for the city of Guadalajara, Mexico, he comes back with a never seen before cloud and volcano-shaped building, integrated in a vast urban-development program that re-unite leisure and culture, nature and urbanization, sport aficionados and local citizens. Instead of implanting a stadium, he proposed an environment. And the initial vision has proven a realistic approach: the project has come to life in July 2011. More recently, his concept car developed in partnership with Toyota, has the same objective. MEWE is a synthesis of economical and ecological concepts, integrating issues specific to each stakeholder: the user, industry, and the environment. A pioneering multiple-use platform that is a car for the people, with a body in expanded polypropylene foam: a major innovation. “When I’m working on a project, there’s always an attempt to renew the subject I’m involved in”. Another distinctive aspect of his approach.