Share



Help me find it
Heracleum III Linear, Copper
Architonic ID: 20736986
Year of Launch: 2022
Don’t confuse the new Heracleum III Linear with its Endless sibling. Look closely and you’ll see blossoms gently sweeping upwards at either side, making the Heracleum III Linear perfect to hang above long surfaces, like your dining table or kitchen island. Like the other designs in the Heracleum family, the lean branches are powered by Electrosandwich, by Marcel Wanders studio.
The Heracleum III Linear, available in four colours, is inspired by the flowering plant of the same name. Its bloom frozen in time. This most recent design in the Heracleum family is compatible with our Wireless Wall Switch and contains bright LEDs; together they offer a higher light output that creates a warm glow.
Concept
Nature meets technology in the Heracleum family by Bertjan Pot. This airy LED lamp is inspired by the Heracleum Plant. The white leaves ramify from one branch creating a very technical, natural structure. With its perpetual blossom of sprigs, there is hardly a limit to the Heracleum family. It branches out in straight lines, hanging in circles, and forming square geometric shapes.
Like almost all of Bertjan Pot’s designs, the Heracleum started out as an experiment. The Dutch designer loves exploring all possibilities of a material. For his Heracleum design, he experimented with LED lights. He tried lighting many LED lights simultaneously and experimented with bundles of electrical wires shaped into a branch structure. During development, he realised it would need too much soldering.
Not willing to give up on his idea, Pot contacted Moooi’s founder and creative director Marcel Wanders. He came up with the luminous idea to apply Electrosandwich® by Marcel Wanders studio. A technique of two layers of isolation and conductivity coated onto the structure. The conductive layer on top supplied the LEDs with power. This technique allowed the design to be even more slender than he initially hoped. His design and Electrosandwich® proved perfect for each other.
This product belongs to collection:
Metal
You can visit the product page for these variants—just click on them!

Netherlands
Profile Marcel Wanders is a product and interior designer who drew international recognition for his Knotted Chair produced by Droog Design in 1996. His work is ubiquitous; designing for leading international companies such as Flos, Alessi, Puma, KLM Royal Dutch Airlines, MAC Cosmetics, Cappellini, B&B Italia, Moroso and Target. Wanders also designs for architectural projects, such as the Kameha Grand hotel in Bonn, the Mondrian South Beach hotel in Miami and the Villa Moda store in Bahrain. In addition to running his studio, Wanders is co-founder and Artistic Director of the successful design label Moooi (2001). He exhibits widely and his work is included in such significant museum collections as MoMA New York, The Stedelijk Museum, Amsterdam, and the V&A Museum, London. Wanders has further published numerous books and is extensively profiled in the global media, appearing in such publications as the New York Times, Domus, The Financial Times and Wallpaper Magazine.