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HD23
About this product
Architonic ID: 1528886
Concept
For over fifty years, a name synonymous in the kitchen world with premium products, contemporary design, advanced technology and uncompromised quality. Rossana has risen above all trends, playing a leading role in the evolution of the modern kitchen. Massimo Castagna has reinterpreted and evolved the basic idea of the contemporary kitchen for Rossana, creating an original and innovative project that goes beyond the concept of a kitchen characterized by doors, and uses instead large capacity bases with low plinths and a great variety of special components that come together with the bases themselves, creating new meaning and function, with a remarkable scope for personalization. A dynamic and continuously evolving project that constantly gains new elements, new values, new materials and new significance, in a simple yet realistic and effective approach that lends functionality and personality to any kitchen design and goes far beyond what we are used to experiencing. The special components are each objects in their own right with a distinct personality. Each has its own specific qualities and makes different use of materials, from Corian and hand-veneered oiled wood to burnished brass and highly resistant lacquer finishes, with unique forms and a design more akin to living area furniture than previously associated with the kitchen.
Design files
3
Distributors
Designers
Massimo Castagna
Italy
Profile Born on 13 November 1957, he graduated in architecture in 1984 from Milan Politecnico; he began his professional activities in 1986, founding the studio AD architettura. He has gained considerable professional experience in the field of architecture, residential and commercial buildings, upgrading and conservative restoration, hotels, interior design, art direction and design in the furnishing sector, consultancy, projects and the design supervision of furnishing points-of-purchase. One of his major creations has been the “Piramide” laboratory the Everest-K2-CNR scientific committee for the Italian National Research Council, which was built in Nepal beginning in 1991 at an altitude of 5050 m., to be used as a high-altitude research laboratory, a project selected for the 18th Milan Triennale. Design: Ceccotti Collezioni, Minotti armchairs and sofas, Acerbis International, Rossana RB, Gallotti&Radice, Giorgetti, Henge, knIndustrie. Design supervision : Rossana RB (from 2000 to 2006 ) – ( from 2010 to 2014 ), Roda Interior Garden Design, Ceccotti Collezioni (from 2007 to 2009), Henge (2011 – 2014). For these companies he has organised: philosophy, identity, product selection, briefings on products and coordinating designers. Creation of working teams: photographers, graphics and coordination of the image – Pre-catalogues, catalogues: concepts, layouts, pagination, set management, communication pages, institutional presentations for Milan Furniture Fair/Eurocucina, international fairs (Kortrijk, Koelnmesse, Valencia, Birmingham, Moscow). Company showrooms, display concepts at points-of-purchase, projects for product sample collections for points-of-purchase.
