Fiona Soft

Profile Born on 13 November 1957, he graduated in architecture in 1984 from Milan Politecnico; he began his professional activities in 1986, founding the studio AD architettura. He has gained considerable professional experience in the field of architecture, residential and commercial buildings, upgrading and conservative restoration, hotels, interior design, art direction and design in the furnishing sector, consultancy, projects and the design supervision of furnishing points-of-purchase. One of his major creations has been the “Piramide” laboratory the Everest-K2-CNR scientific committee for the Italian National Research Council, which was built in Nepal beginning in 1991 at an altitude of 5050 m., to be used as a high-altitude research laboratory, a project selected for the 18th Milan Triennale. Design: Ceccotti Collezioni, Minotti armchairs and sofas, Acerbis International, Rossana RB, Gallotti&Radice, Giorgetti, Henge, knIndustrie. Design supervision : Rossana RB (from 2000 to 2006 ) – ( from 2010 to 2014 ), Roda Interior Garden Design, Ceccotti Collezioni (from 2007 to 2009), Henge (2011 – 2014). For these companies he has organised: philosophy, identity, product selection, briefings on products and coordinating designers. Creation of working teams: photographers, graphics and coordination of the image – Pre-catalogues, catalogues: concepts, layouts, pagination, set management, communication pages, institutional presentations for Milan Furniture Fair/Eurocucina, international fairs (Kortrijk, Koelnmesse, Valencia, Birmingham, Moscow). Company showrooms, display concepts at points-of-purchase, projects for product sample collections for points-of-purchase.