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About this product
Architonic ID: 1081548
Year of Launch: 2009
A simple and elegant bookcase: the MDF structure is composed of small crosses that form the supports for the books. These crosses seem to multiply infinitely and when books are placed on them, they change from being distinct signs into a blurred but regular whole.
Concept
Because of its simple design, you might think there's nothing special about Target.
Instead, for each cross placed in the structure an illusion appears: each book placed on the shelves seems to increase the number of crosses at the same time. Target is a bookcase that plays with the imagination and fantasy of the novels that can be found inside.
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Specifications
Material
Structure engineered wood, Wood
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Designers
nendo
Japan
Good Design Award (Japan) Japan Commercial Environmental Design Association (JCD) Award Gold Prize Japan Interior Architects / Designer’s Association (JID) Award Grand Prize I.D. Annual Design Review Best Product (USA) red dot design award (Germany) iF products design award (Germany) Furniture Design Award Grand Prize (Singapore) Wallpaper Best Domestic Design (UK) Compasso d’Oro Honorable Mention (Italy) ELLE DECO International Design Awards “Designer of the Year” (Italy) ELLE DECO International Design Awards “Bath and Materials” (Italy) Maison & Objet “Designer of the Year” (France) German Design Award (Germany) ELLE DECO International Design Awards “Bedding” (Italy) Iconic Design Award “Interior Designer of the Year” (Germany) CHANGE MAKER OF THE YEAR 2015 (Japan) ELLE DECO International Design Awards “Best in Outdoor Furniture” (Italy) Brussels Design September “Designer of the Year” (Belgium) Collective Design “Collective Influence” (USA)