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About this product
Architonic ID: 1394698
Year of Launch: 2013
The sofa Auto-reverse by Arketipo, versatile and with a strong personality, derives from the idea of expressing a double soul in the living area. Its apparent casual and untidy look is in contrast with the order and extreme care for the details, to obtain an object with a sharp style and of high quality. The thin structure, elegant and discreet, enwraps and contains the seat cushions, the back and the arms, emphasized by flounces all around the perimeter which grant a definite movement to the line and add a tactile and visual softness to the sofa. The important zip, applied to the four sides of the cushions, fastens the two-sided cover, one in leather and one in fabric, gives rigour to the sofa and underlines its peculiar design. The result is a sofa in which the softness and warmth of the fabric coexists with the elegance of leather. A peculiar mix of materials to create different chromatic combinations and sophisticated matches. The structure seems to float above the ground thanks to the thin, minimal feet made of square section metal.
Concept
Auto-Reverse elicits one of the most primitive yet most powerful emotions: joy. It is an innovative concept conceived by Giuseppe Viganò: bringing fashion into a furnishing product. In fact, Auto-Reverse is more than an elegant piece of furniture, as it allows you to play with shape and style by personalizing the spaces in which we live. Inspired by the concepts of connection and functionality, this sofa masterfully interprets them. The cushions are constructed with a zipper that allows you to play with different material combinations on both sides. The infinite possible combinations play with the senses, maintaining a discreet elegance. It's a fearless idea, it's an Arketipo idea.
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Specifications
Material
Base metal, Leather, Metal, Seat leather
Variants
2
You can visit the product page for these variants—just click on them!
Downloads
1
Explore the Arketipo catalog collection.
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Designers
Giuseppe Viganò
Italy
Giuseppe Viganò began his career in the field of interior design by working for prestigious showrooms in the Brianza area. His skills quickly led him to become an art director, taking on responsibilities such as organizing retail spaces, selecting products, designing displays, and managing staff. It was through this experience that Viganò came to understand the tastes, needs, and preferences of clients, allowing him to shape his own vision of design. In 1988, he began working independently, and in 2012, he founded Studio Viganò in Lissone, in the province of Monza-Brianza. Viganò's work spans various areas of design—not limited to furniture design alone, but also extending to concept development, communication, temporary installations, and interior design. From his early work experiences, Viganò developed a keen ability to observe and draw inspiration from his surroundings. In an interview, he stated: “Everything that strikes me is, in some way, a source of inspiration for me. Every form of art is included in this: from architecture to literature, from fashion to music. After all, isn’t design an act of poetry?” A passionate admirer of the visual arts, Viganò sees the use of new materials as an opportunity—a moment for knowledge and creative exploration. According to Viganò, a good industrial design project must be based on three principles: Affinity – the object should reflect the personality of the buyer. Functionality – the object must meet the needs of the user and be designed to provide a solution. Cost – it should be consistent with what is being offered. His style can be described as eclectic, always attentive to societal changes and focused on addressing the needs of contemporary living. From this perspective, he leads his team in seeking formal and functional responses to collective needs, creating elegant yet never conventional objects and environments. Viganò has many ongoing collaborations, both in exhibit design—often featured at the Salone del Mobile in Milan—and in product development. Notable brands he has worked with include: Poliform, Arflex, Bonacina Pierantonio, Bonaldo, Visionnaire, Arketipo, CIA International, Cogliati & Cogliati, Confalonieri, Matteo Grassi, Emmemobili, Estel, F.lli Longhi, Frighetto, Gamma International, Horus, Ivano Redaelli, Lema, Minotti, MisuraEmme, Porada, Saba Italia, Rivolta, Tappeti Artexa, Tisettanta, Turri, LiuJo Living Collection, YDF, Reflex, Twils, MEMEDESIGN, and Morelato. His Ellipses chair, designed for Bonacina Pierantonio, was nominated for the ADI INDEX 2010 selection for the prestigious Compasso d'Oro ADI Award.