


Architonic ID: 20763141
Concept
The principle of the TIME collection is based on the transformation of a simple two-dimensional sheet into an original three-dimensional seat. Time is the result of a gesture by Alfredo Häberli who shaped a shell with great stylistic balance and obvious ergonomic features. The die-cutting of the sheet allows the parts to perfectly join together and results in an enveloping and ergonomic design, which is translated into a coherent collection of chairs with a modern and contemporary design.
The chair, armchair and stools – available in two heights – feature three different shells made of ABS – a recovered, flexible and durable material – supported by graphic and minimal frames made of welded tubular steel, lacquered in different colours. The two different materials dialogue with each other, focusing on sustainability.
Available in a wide range of finishes, the chairs of Time collection are best expressed in the monochromatic version; the interplay between the matt shell and the glossy structure enhances the shapes of the simple and light silhouette.
The versions with ABS shell veneered with oak or walnut are elegant and timeless.
Thanks to its formal harmony and stylistic purity, the Time collection is perfectly suited for use in both residential and commercial settings.
With Time, Alfredo Häberli managed to combine innovation and a strong human component. He found in Alias the ideal partner to express a contemporary language and succeeded in making the project evolve over time. From the original die-cutting of the sheet, made from a sandwich of wood and composites – a technology borrowed from snowboard production – to the refinement of ABS material used in the recovered formula to create a versatile collection.
“From the first fleeting thoughts and sketches, the question for the TIME project was, as the name suggests, about time. From the thinnest and flattest material possible, folding from the surface medium to the third dimension. Like a sheet of paper, cardboard or plywood. It is the soft folding and organic contours that determine the shape. It was the empirical research of ergonomics in relation to infinite models that guided the project. As of 2017, according to the archive.
The other TIME factor was the idea of being able to develop different product types: a chair, a stool, an armchair... we will continue to work on this with TIME and over time.”- Alfredo Häberli
This product belongs to collection:
Base metal, Metal, Seat metal

Switzerland
Born in 1964 in Buenos Aires, Alfredo Häberli studied industrial design at the Zürcher Hochschule für Gestaltung (which is now the Zurich University of the Arts, ZHdK). After completing his studies, in 1991 he founded his first design studio. Since 1999, he has been trading as Alfredo Häberli Designdevelopment, based in Zurich, and enjoys international success. He is now one of the world's most sought-after designers. His projects include exhibition concepts, interior and furniture design and design drafts, all of which unite tradition, innovation, joy and energy. In 2014 he received the "Grand Prix Design”, a Swiss design award presented by the Federal Office of Culture. In 2019, he was a member of the jury for the Design Prize Switzerland and, in 2020, for the Frame Award. Alfredo Häberli's work and designs have been shown in numerous exhibitions throughout Europe and he has received many awards for his work during the past 16 years. A personal monograph «Alfredo Häberli - Sketching My Own Landscape» was published by Frame Publishers in Amsterdam and in October 2006 he was guest of honour at the 20th Biennale of Design in Kortrijk, Belgium. In this context the book «Alfredo Häberli Design Live» with photos of some of Switzerlands most influential Artists, interpreting Alfredo Häberlis work, was released and published by Birkhäuser. With his own retrospective exhibition «SurroundThings» in 2008 at the Museum für Gestaltung Zürich, for which he was responsible for numerous exhibitions since 1988, a personal dream came true. In 2009 he was awarded by A&W magazine (Architektur & Wohnen) as the «Designer of the Year 2009» and honoured with a monograph exhibition on the occasion of the international furniture fair - imm cologne. Alfredo Häberli has been curating «Atelier Pfister – Neues Schweizer Design» by Pfister AG since 2009. Alfredo Häberli's most extensive project to date, the 25hours Hotel Zurich West, was inaugurated in November 2012. He was responsible for the overall interior decoration and designed more than 60 products for the hotel. In 2014 Alfredo Häberli received the prestigious Swiss Grand Prix of Design from the Swiss Federal Office of Culture.