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Spring forward!

In the absence of physical design fairs for the foreseeable future, we’re continuing to develop ways of connecting premium design brands with a design-hungry professional audience simply and effectively. 
 
Our new Product Focus newsletter series is one such solution. The name says it all. 
 
In this issue, we spotlight some of the must-see product and campaign launches from Jess, Axor, Tribù, Next125, Schüco and String.
 
And if you haven’t checked it out already, take a look at our new Product News 2020 channel, which allows Architonic members and non-members alike to tell the world about their latest creations - for free! 
 
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  Brand Story  
Schüco declares open season!
Architectural boundaries are blurring thanks to German manufacturer SCHÜCO.
 
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  Brand Spot  
A time and a place

For their new campaign 'Places of Memory', AXOR – makers of luxury bathroom and kitchen taps and accessories for over 25 years – have invited a selection of their design partners to explore a special personal memory. 

Each one represents a vivid, beautiful, profound recollection; an idyllic marriage proposal in rural Japan (she said, yes); the haunting, frozen Lake Baikal in Winter, evoked from an uncle’s stories alone; or the ever-changing light and weather of Trearddur Bay in Wales, looking out over the Irish Sea. These reminiscences are accompanied by dramatic imagery centred around nature.

The perfection of these individual moments from the past finds a parallel in the here and now in AXOR’s MyEdition faucet collection – in the individualisation it offers and in materials that evoke special times and places. And, of course, in AXOR’s principle: Form follows perfection. 
 
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  Brand Story  
Inside/out: String moves outdoors
What better way to invigorate a design classic than to rethink it for outdoor usage? Swedish brand String Furniture's iconic shelving system gets some fresh air.
 
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  Catalogue Post  
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