About Rich Brilliant Willing

We believe in the power of light to create atmosphere.

Our mission is to design and manufacture lighting for hospitality and workplace environments, using
technology, simplicity and creativity.

From our Brooklyn studio workshop, Rich Brilliant Willing’s creative team oversees every aspect of their unique process from design to assembly to distribution. The results are intelligent and iconic; simple yet …

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Rich Brilliant Willing articles

Yes We Can: debating the future of American design

David Sokol


A recent panel discussion at Washington DC’s International Design Festival got to grips with the somewhat provocative question, “What Happened to American Design?”, the implication being it doesn't enjoy the singular, coherent identity of other